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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
Why CPG Companies Will Have to Innovate or...
Wed, Nov 29, 2023 — Challenger brands have nearly doubled the innovation success rate vs. leading brands By: Mike Concannon and Evan Eckman Which business author is famous for the quote “innovate or die”? Peter Drucker, Tom Peters, or Dr. Jack Matson? Answer: All of the above. It was a fundamental business principle for the past century. So why has the collective wisdom of these contemporary business authors seemingly been forgotten by the big CPG companies this century?
The Retailer’s Dilemma - Acquisition or Retention?
Thu, Mar 23, 2023 — Last year, the CEO of JCPenney talked with the Wall Street Journal about “doubling down on existing clients.” That got me thinking about that often ignored, but important aspect of marketing for many companies – retention. For some companies, keeping a customer is far more profitable than acquiring a new one. But is that true for all? I suggest it’s not.
Stirring Up Success: How to Win at Commercialization
Fri, Sep 23, 2022 — Blog 1: Breaking Down the Wall Between Success and Failure It starts with a dream – perhaps hatched in a home kitchen, or concocted in a plastic Gatorade bucket. The ideas of countless aspirants – hoping to bring a food or beverage product to the masses – start with a “pinch of this,” a “touch of that,” and a truckload of sweat, muscle – and prayers. Despite these dreams, struggles, and countless hours at tastings, state fairs, and in the boardrooms of grocers, only about 5 percent of aspiring food and beverage products ever find mass-market success.
How ONE MINOR FLAW can RUIN the Customer Journey
Mon, Dec 13, 2021 — Are you checking every step in your company’s customer journey to make sure that the passage is smooth and rewarding, and in fact, DELIGHTING for your customer? DELIGHT takes so much work by so many people – the product, the website, the employee service training. And DELIGHT is what builds lasting loyalty. And it can all, unfortunately, be spoiled by a minor detail.
More Returns = More Sales? Amazing!
Thu, Nov 5, 2020 — How do you decide who your “favorite” online merchants are? With online ordering going through the roof, online brands and sellers have been focused on the best customer experience. They have focused on the “front end” – an easy to use web site, wide selection of items, and fast delivery, maybe even one or two days.
Keeping Up With Technology
Thu, Jun 18, 2020 — According to a recent study by Chief Outsiders, a national business strategy consulting firm, 88% of Chief Marketing Officers (CMOs) see difficulty in staying ahead of technological advancements.
4 Tips to Achieve Quantum Growth with Expansion into Retail
Wed, May 29, 2019 — Whether your brand/product is sold purely on-line, through healthcare professionals or other professional channels, retail offers an opportunity to achieve quantum growth. Indeed, the rewards of selling through retailers can be enormous. Depending on the outlets you pursue, a successful retail launch can generate opening orders of 200,000 units or more. I recently launched a medical product primarily into the big three drug chains and Walmart that achieved that delightful opening order size. And, appearing in front of millions of consumers on retail shelves couldn’t hurt brand awareness. Some experts estimate that retail shelf presence alone can increase brand awareness by 20% or more.