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Navigating Economic Waves: Charting a Course for Business Growth in 2025 and Beyond
In today's rapidly changing business landscape, success isn't about surviving—it's about strategically thriving. As a seasoned executive and growth strategist, I've learned that understanding economic trends isn't just an academic exercise; it's the difference between being a market leader and a market follower.
The Millennial Food Shift: How CPG Food Companies Can Rescue Their Market
Wed, Aug 28, 2019 — Never before has the kitchen been so lifeless. For generations, the once-centerpiece of the American home has become much less important – marginalized by Millennials and younger generations who choose to order up their nourishment with a few silent taps of the cell phone rather than the clank of pots and pans. Seemingly overnight, this phase shift in eating habits has roiled the business models of food-oriented consumer packaged goods (CPG) companies. They can no longer count on being a key ingredient in the daily lives of today’s consumer. So how did this happen? And what can CPG companies—and the grocery stores that peddle their wares—do to regain mindshare in the public consciousness?
New Challenger Brand Tees Off with Hilarious Video
Thu, Apr 7, 2016 — As they say, “Dumb as a fox.” Attitudinally provocative “Challenger” brands have long been around for decades using contrarian positioning (The UNCOLA!) to separate them from the more normative incumbent brands in a given category. But in recent years with disruption strategy almost becoming the expected method of launching every new product, we seem to see more brands becoming the champions for disaffected consumer segments by promising a substantially better product or deal and by attacking the category leader with advertising featuring a loud, irreverent or downright outrageous brand persona. More or less censorship free online media have also opened the door to the use of profanity and lowbrow bathroom humor by some Challenger brands to create even greater juxtaposition between the new upstarts and the brands they mean to steal share from.