Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Stemming the Tide: How Conscious Leadership Can Stop the C-Suite Revolving Door

Wed, May 18, 2022 | Posted by Dana Prestigiacomo

Co-Authored by:
Dana Prestigiacomo, CMO, Chief Outsiders
Jim Fallon, Consultant, Conscious Leadership Group

Gone are the days of the CEO for life. Today, when a well-intentioned, freshly-recruited CEO enters the doors of the highest executive office at the company, those doors typically are left propped slightly open.

In fact, over the past several years, the average tenure of a corporate CEO has plummeted to just under seven years – a worrying notion for companies with consistency on their minds. In reality, the notion of leadership has changed -- and the change has accelerated over the past few years, starting at the very top.

Read More

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Six

Fri, Dec 18, 2020 — Creating Like No Other There’s no body part more popular these days than the human eyeball. Marketers invest millions of dollars in a competition for its attention; technology companies plunk down billions in development costs to wow it with the latest devices and apps; and content creators seek to create visually appealing potions with just the right amount of sizzle to keep it pointed in their direction. This never-ending bid for eyeball-inducing superiority has created a crowded, cacophonous landscape unlike anything we’ve ever seen. For businesses, we must find a way to elbow and muscle aside competitive interests and earn an interested gaze that could, with a little luck, lead to buying behavior.

Less is More: How to Keep Content as King of Your Marketing Castle

Mon, Apr 22, 2019 — It’s interesting to ponder what the future holds for marketing. Will we have messages targeted to our eyeballs or windshields, or virtually delivered directly to our psyche? Regardless of what medium will ultimately power the future of marketing, it will, then, as now, be powered by content. In fact, content has been one of the most important, if not the most important, elements of marketing for many years – so successful, in fact, that companies are doubling down on content strategies. In 2018, the Content Marketing Institute observed that 91 percent of business-to-business (B2B) marketers are unlocking the power of content to barker for their businesses. So what, exactly, defines content marketing?

CEOs: Ready to Enjoy Tom Brady-Style Success in the Boardroom?

Wed, Jul 5, 2017 — Employ the Secrets of the New England Patriots’ Quarterback To Create Your Own Winning Game Plan Whether or not you like the NFL’s New England Patriots, they keep winning -- and always find themselves in playoff contention. So, what’s their secret? Is it better players? Probably not. They always seem to find new or no-name players who seem to outperform on game day, to everyone’s amazement. Is it better coaching or a better playbook? Maybe, but every NFL team has similar offensive and defensive playbooks.

Attention CEOs: What is the Real ROI on Social Media?

Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.

3 KPIs to get your Content Marketing Under Control

Sun, Mar 12, 2017 — Is your Marketing Team able to provide you a good view of how your Content Marketing efforts are performing? Are they able to explain to you what the ROI is of the blog articles they are writing? Can they show you the impact of the interviews with you and other members of the Executive team to develop Thought Leadership content? Unfortunately, these questions are not often answered in the affirmative. Looking at your Marketing Dashboards, “Random Acts of Marketing” are often visible as "Random Acts of Content". Although the abundance of data available to your marketing team is unprecedented, it’s also a sad fact that most content marketing is still of the “spray and pray” variety.

Crowd-Sourced Marketing Content: Uber-ization of the Creative Community

Mon, Jan 23, 2017 — Over the past decade, crowd-sourced marketing content has evolved from an unconventional approach for start-ups to become mainstream - particularly in Europe. Leading European brands, across a huge spectrum of industries, have been using crowd-sourced marketing content for digital production and visual design. More recently, North American firms are starting to see the benefits and it’s gaining acceptance.

What do I do with my Marketing Intern?

Sun, Jul 17, 2016 — Internships are an important part of today's marketing teams. They provide recent college graduates a chance to combat the catch-22 of needing experience to get a job that will give them experience, while employers can select from the cream of the crop, see how a potential employee will fare in a real-life setting, and even create a pool of interns to pull from in the future. However, the key to a successful marketing internship is to make sure their time spent remains a win-win situation for everyone.

How Do You Become the King of Content?

Tue, Jun 28, 2016 — By now modern marketers should know the power of content. Content is everything. Producing unique and innovative content is a vital piece of the marketing pie. So if content is king, how do you become the King of Content? It does not happen overnight. It’s a process. A process that is based largely on “trial and error”. To create meaningful content, you must start by answering the following questions:

Are you Content with Your Content Development Process? Five Steps to Add Impact and Results

Tue, Aug 18, 2015 — Thanks to the rise in content marketing, I have recently learned a lot about myself. I know what state I should live in; I know who should be my ideal soul mate. I recently learned how to fold my T-shirts in three seconds; I now know five ways to eliminate the ring from my bathtub; and I realize that in all of my years, I have been peeling my bananas incorrectly.

Next Page >

Growth Insights for CEOs