Stirring Up Success: How to Win at Commercialization
Fri, Sep 23, 2022 |
Blog 1: Breaking Down the Wall Between Success and Failure
By: Paul Reppenhagen and Rich DePencier
It starts with a dream – perhaps hatched in a home kitchen, or concocted in a plastic Gatorade bucket. The ideas of countless aspirants – hoping to bring a food or beverage product to the masses – start with a “pinch of this,” a “touch of that,” and a truckload of sweat, muscle – and prayers.
Despite these dreams, struggles, and countless hours at tastings, state fairs, and in the boardrooms of grocers, only about 5 percent of aspiring food and beverage products ever find mass-market success.
