Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 8 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

The COVID-19 pandemic undoubtedly has created an economic crisis that has left few businesses untouched. But, if you have been following this blog series, you understand the value of innovation, and, in particular, the value that your aligned sales and marketing leaders will bring to that strategic exploration.

Now is the time to entrust your collective team to the task of identifying new opportunities. Borne out of necessity in a world of shelter-at-home mandates, so many new creative ideas have emerged. If your market-facing teams really understand your core competencies, they will find creative ways to apply those core competencies in a unique and innovative fashion to solve today’s challenges.

The Rise and Fall of Executives

Wed, Jul 24, 2013 — This blog is written by guest blogger Per Ohstrom. In my years in business, I have noticed how top executives often come out of Operations, which is a little counter- intuitive considering the number of highly trained Finance, Marketing or R&D managers there are in organizations. I have also seen execs crash and burn, who used to be well performing in a functional role. What’s going on? In a report from the Chally Group “Why Global Leaders Succeed and Fail”, published by Right Management, the researchers share some interesting findings.

Start Creating a Winning Culture: 7 Things CEOs Can Do Right Now

Wed, Jul 10, 2013 — The Problem Many people write about importance of creating a winning culture for your company, but few give tangible, actionable suggestions for improving it. I was hopeful I found something that did when my local business journal recently did a feature on culture. They asked the executives at the top 34 winners of their annual best places to work contest what they won’t tolerate in their culture, in search of what made them the best places to work. Unfortunately, the results were somewhat disappointing. Several responses were okay (a recurring theme was “gossip”), some were lighthearted (my favorite was “not putting the toilet seat down” - submitted by a man), but most were platitudes of political correctness, telling the reader little about how to actually create a winning culture.

Brand Adaptation: How Brands like Mcdonald's Reach Different Cultures

Sat, Feb 9, 2013 — How Do Companies like McDonald's Achieve Brand Adaptation? Even in the age of globalization and the Internet, brand adaptation to foreign markets can be a tricky business. Geographical borders may mean less than ever in business terms, but cultural and linguistic divides remain. How do brands like McDonald's adapt their brands for different cultures?

Growth Insights for CEOs

Find New Markets and Shift Your Focus -- At Least Temporarily

Part 8 of the series: A B2B CEO’s Guide to Navigating the COVID-19 Revenue Reality

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The Rise and Fall of Executives

Start Creating a Winning Culture: 7 Things CEOs Can Do Right Now

Brand Adaptation: How Brands like Mcdonald's Reach Different Cultures

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