If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul.
As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.
Thu, Jun 11, 2020 — Part One: How to Prevent Digital Marketing Tactics from Killing Strategic Objectives Are you experiencing the following issues with digital marketing tactics? Are you frustrated with digital marketing initiatives and have a hard time seeing adequate ROI? Is the company's marketing strategy getting lost in translation when it comes to digital tactics? Do you feel stuck between your marketing strategy and your digital marketing agency? Is it hard to understand why digital marketing tasks aren’t getting done correctly or in a timely manner? Are you struggling to get your website to both look attractive to your target market and drive results? Does your website need work, but things move at a snail’s pace? Does your digital agency promise the world and then struggle with the most basic tasks? Is there a lack of reporting and regular meetings to review progress and results? If you have run into these or similar issues, join the club. Digital marketing initiatives sound great in early team meetings and brainstorming, but can often become a nightmare during the implementation of tactics.
Wed, May 20, 2020 — Sometimes events get ahead of you. Did you have intentions of implementing a business continuity plan for your business but perhaps it just never got the priority needed to get it defined and operational? Because of events like COVID-19—events we can’t control—now is the time to make it a priority and make it happen. The adoption of “digital” in your business may be another of these initiatives with great intent and little traction. With the need for increased abilities to manage your employees, and your customer acquisition and relationships more virtually, you may be behind the curve.
Wed, Oct 30, 2019 — It might be correct to tell a basketball player that the best way he or she can score points is to dunk the ball through the hoop. Correct, that is, if the player is, say, 6’6” or taller. That advice, however, is not very useful for a player that’s 5’6”.
Fri, May 17, 2019 — The crystal ball—oft spoken of in folkloric terms, but never available when you need it—has entered the realm of the possible. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future—using data, and not crystalline, to gaze forward at where our business is going. Predictive analytics—the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base—is the key that is making successful businesses, well, successful. Enterprises primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets, and, of course, profits.
