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When the Founder Is the Rainmaker: How to Scale Without Losing the Spark
In many founder-led businesses, the founder isn’t just the leader—they’re also the best (and often only) rainmaker. They land the big deals. They have the trusted relationships. They know the pitch inside and out because they are the pitch.
It works—until it doesn’t.
As the business grows, this model creates a bottleneck. Every new opportunity depends on one and only person. And it’s the same person every time. But there’s a downside. When that person is also responsible for running the business, mentoring the team, and shaping the vision, something eventually gives.
Digital Marketing Mastery: A CEO's Roadmap to Competitive Advantage
Thu, Oct 17, 2024 — In today's digital-driven business landscape, CEOs can no longer afford to take a hands-off approach to their company's marketing efforts. With over 80% of the modern buyer's journey happening online, a solid digital marketing strategy has become critical for driving growth and staying competitive.
Mastering Digital Marketing: Key Strategies for SMB Growth
Fri, Oct 4, 2024 — In today's digital-first business landscape, CEOs and business owners of small and medium-sized businesses (SMBs) often find themselves grappling with the complexities of digital marketing. How can you ensure your marketing efforts drive real growth and provide a solid return on investment? In the first of our new Mastering SMB Digital Marketing webinar series, we explore essential digital marketing strategies to drive leads and sustain business growth. Moderated by Sajal Sahay, with marketing experts Carol Eversen and Angela Hill, read about key strategies and insights shared.
Cookies Are Crumbling: Is Your Business Prepared?
Wed, Feb 10, 2021 — There are massive changes on the horizon for cookies – and, with apologies to Mrs. Fields and Famous Amos, the new recipe might leave a bad taste in your mouth – if you don’t prepare now. Of course, we’re talking about digital, third-party cookies – those tiny blobs of data that a website deposits onto your computer when you visit. And though consumers haven’t always been fans of this exchange of data, companies of all sizes rely on them to help us digitally target consumers with more relevant and focused ads.
Successful Digital Marketing Implementation - Tactics in Search of a Strategy
Thu, Jun 11, 2020 — Part One: How to Prevent Digital Marketing Tactics from Killing Strategic Objectives Are you experiencing the following issues with digital marketing tactics? Are you frustrated with digital marketing initiatives and have a hard time seeing adequate ROI? Is the company's marketing strategy getting lost in translation when it comes to digital tactics? Do you feel stuck between your marketing strategy and your digital marketing agency? Is it hard to understand why digital marketing tasks aren’t getting done correctly or in a timely manner? Are you struggling to get your website to both look attractive to your target market and drive results? Does your website need work, but things move at a snail’s pace? Does your digital agency promise the world and then struggle with the most basic tasks? Is there a lack of reporting and regular meetings to review progress and results? If you have run into these or similar issues, join the club. Digital marketing initiatives sound great in early team meetings and brainstorming, but can often become a nightmare during the implementation of tactics.
It’s Not Too Late to “Act Digital”
Wed, May 20, 2020 — Sometimes events get ahead of you. Did you have intentions of implementing a business continuity plan for your business but perhaps it just never got the priority needed to get it defined and operational? Because of events like COVID-19—events we can’t control—now is the time to make it a priority and make it happen. The adoption of “digital” in your business may be another of these initiatives with great intent and little traction. With the need for increased abilities to manage your employees, and your customer acquisition and relationships more virtually, you may be behind the curve.
Slam Dunks that Aren’t
Wed, Oct 30, 2019 — It might be correct to tell a basketball player that the best way he or she can score points is to dunk the ball through the hoop. Correct, that is, if the player is, say, 6’6” or taller. That advice, however, is not very useful for a player that’s 5’6”.
The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company
Fri, May 17, 2019 — The crystal ball—oft spoken of in folkloric terms, but never available when you need it—has entered the realm of the possible. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future—using data, and not crystalline, to gaze forward at where our business is going. Predictive analytics—the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base—is the key that is making successful businesses, well, successful. Enterprises primed for growth in today’s hyper-competitive marketplace are using predictive analytics to gain a deep understanding of the customer base to maximize revenue, efficacy of marketing budgets, and, of course, profits.
Maximizing your Digital Marketing Channel Mix
Wed, Apr 17, 2019 — “Going digital” with your marketing mix has never been more essential. Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Though search marketing, display advertising, social media, and mobile remain the mainstays of a digital advertising footprint, each has its role in supporting a particular business objective. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. But before you leap into the digital marketing fray, it’s critical to understand your enterprise’s goals and objectives: Are you seeking to simply educate the public about an innovative offer (market education)? Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)?
How Small- and Mid-sized Business (SMBs) Can Execute the “Virtuous Cycle” of Digital Growth
Thu, Dec 13, 2018 — This is the final installment in our series. This article will emphasize effective adoption of best practices, offer a logical sequence to implementation, and discuss building organizational and program maturity. This article will help you understand how to achieve “digital growth champion” status. This is also the last in a series of five articles focused on helping executives in small- and mid-sized businesses utilize digital technologies effectively to assist in accelerating revenues and profits. If you missed the first four articles, you can find them here: Article 1 Article 2 Article 3 Article 4