Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features that function on your site - interactions are about language, structure and calls to action. Strategic implementation of these features helps craft a positive experience and will increase conversions from your site.

Change is a Good Thing

Everyone is always talking about how much the marketing landscape has changed in the past five years.  I'm here to say it's all true. But who cares? Well, if you're a growth or mid-sized company, you should care. And it's all good news.

Last week was a Texas whirlwind. I met with 10 CEOs in 4 separate settings. The topics of these meetings were nearly the same – What should I be doing differently in 2014 to improve business performance?

One of these meetings was a roundtable, and I asked the CEOs what they’d like to get out of the hour. Their response? “Tell us the latest magic marketing trick that will bring us more customers.” Ok. Let’s start there.

Need a 2014 Marketing Silver Bullet?

As much as I like to say, “There are no silver bullets,” I believe that for a given company there actually may be one or two. There are some significant new avenues through which to execute marketing outreach and new methods of managing marketing operations that most business-to-business organizations have not considered or implemented. We’re finding that these approaches are particularly invisible to companies that have marketing execution resources in house, but the task of driving marketing strategy falls entirely on the CEO.