COVID-19 is dramatically changing consumer and business behaviors today. Undoubtedly, many of those behaviors will remain long after the diminishment and defeat of the virus. New behaviors become permanent the longer they are in place. And in this case, one of the primary human emotions, FEAR propels and engrains the behavior changes.
Sun, Jun 23, 2013 — I just finished reading several books that come at the changes in the marketing and sales process from different perspectives. Launch by Michael Stelzner, discusses how to use social media to grow your brand and your business. It includes some very pragmatic tools and examples for the marketing crowd. I highly recommend it as a primer for anyone interested in how to optimize their social media efforts. Sales Shift by Frank Belzer presents how the buying process has changed and how it will continue to evolve. Of particular interest is Belzer’s discussion of why sales skills that have worked in the past will no longer be effective going forward. When considering the combination of these two perspectives, the transformation of the commercialization process is significant.
Sun, Apr 21, 2013 — This is an update on a recent blog post from Upright.com
Thu, Oct 11, 2012 — How many companies can say this about one of their cloud services providers? Well, we LOVE our HubSpot. Wait...what's a HubSpot? It's the most complete, powerful and easy-to-use content management (CMS) and marketing automation platform on the planet. As a firm full of executive marketers, we're pretty demanding. And pretty pleased with how HubSpot performs for us, being the cornerstone for our nationwide business development.
