I just finished reading several books that come at the changes in the marketing and sales process from different perspectives. Launch by Michael Stelzner, discusses how to use social media to grow your brand and your business. It includes some very pragmatic tools and examples for the marketing crowd. I highly recommend it as a primer for anyone interested in how to optimize their social media efforts.
Sales Shift by Frank Belzer presents how the buying process has changed and how it will continue to evolve. Of particular interest is Belzer’s discussion of why sales skills that have worked in the past will no longer be effective going forward.
When considering the combination of these two perspectives, the transformation of the commercialization process is significant.
Are you considering the following impacts on your business:
The commercial process is rapidly evolving (and I haven’t touched on big data in this blog!). Sheridan, Michael Stelzner and Frank Belzer may choose different starting points, but they all agree on where the target is.
How are you changing your processes and metrics? Have you read Launch, Sales Shift or Marcus’s eBook Inbound and Content Marketing Made Easy?
What do you think of them?