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AI Isn’t a Replacement—It’s an Accelerator: How SMBs Can Use AI to Elevate Human Performance Across the Organization, Part 2
AI as an Executive and Organizational Force Multiplier
In Part 1, we explored how AI streamlines execution in outward-facing functions like marketing, sales, and customer service. Now it’s time to turn inward. In this second half, we’ll examine how AI empowers internal operations, drives better financial strategy, and helps executive leaders see farther and act faster—without sacrificing the human qualities that make a business thrive.
Customer Insights Essential to Successful Innovation
Tue, Dec 8, 2020 — Listening to your prospective customers seems to be a logical approach when identifying new products or services. But too many companies look internally to their teams, assuming they have the expertise and knowledge to innovate. It is true that they have industry and company knowledge. But they are not having daily, objective conversations with people in the target audience. Those conversations are necessary to fully understand their needs and pains, and what products or services will be valuable to them.
The Importance of Innovation for Sustainable Growth and Profitability
Thu, Dec 3, 2020 — The initial success of many small to mid-sized companies comes from an innovative product or service they developed. Passionately designed, promoted, and differentiated from competitors, it resonated with their customers. However, despite this early excitement and success, many companies fail to maintain a focus on innovation. Markets, customer needs, and technology are constantly changing. Those that recognize this and respond will drive growth and ensure a sustainable business for years to come.
Hiding the Full Value of an Innovation
Wed, Nov 4, 2020 — “If the people don’t want to come out to the ballpark, nobody’s going to stop them.” -Yogi Berra A powerful, sales-producing change that most companies can make quickly: Find messaging that is not working very well, and replace it. This is especially important when marketing an innovation.
Diversity Drives Innovation, Growth and the Bottom Line
Tue, Oct 22, 2019 — By Yvonne Brown and Tom McCrary Diversity is increasingly on our minds. Indeed, US census data indicates that our population is becoming more diverse, estimating that by 2042, whites will no longer be a majority of the population. An important business corollary—and a significant opportunity—is that diversity in an organization drives innovation, growth and bottom-line improvement.
Ready, Set, Innovate: Four Questions to Ask Before you Launch New Products
Fri, Nov 30, 2018 — Taste can be a fickle thing. When a finicky public is constantly demanding the newest, best, and latest of your enterprise, it puts an insane amount of pressure on you to meet their changing demands. Companies often respond to this challenge by launching new products or services. This solution should be carefully considered, and prepared for.
Disrupting Your Marketplace: Are You Ready for What the Future Delivers?
Tue, Jul 10, 2018 — In 1907 – at a time when we as a nation weren’t that far removed from receiving mail via “Pony Express”– a visionary young fellow named James “Jim” Casey borrowed the princely sum of $100 and founded a small company called American Messenger Service in his hometown of Seattle, WA. More than a few years – and millions of package movements later – Casey’s company grew into the hugely successful United Parcel Service – forever changing the way packages were delivered with frequency, and setting a new standard by which Ben Franklin’s venerable U.S. Postal Service would struggle to meet.
The CEO's Challenge of Staying Relevant in an Accelerated World
Mon, Sep 19, 2016 — And what to do about it Almost all CEOs face the challenge of maintaining relevancy in the markets they serve. More specifically, what keeps many CEO’s awake at night is the realization that something is materially changing in their company, in their markets, or within what was once a marquee product line. Yet, the rank and file just can’t see it. And if they do see it, they aren’t responding fast enough. Maybe our CEO can’t fully understand it. But their instincts tell them that it’s more than a seasonal blip; it’s something systemic that could rock the company off its foundation. In many instances, the problem boils down to the company not innovating fast enough. The world is seemingly passing it by. Relevancy is lost.
Beer or Innovation? I'll Take Both!
Fri, Jun 17, 2016 — Even the oldest, most straightforward business models are capable of innovation. Your company may never be revolutionary like Apple or become a category buster like Starbucks. But if you innovate by making small, often simple, changes you can alter the way your customers and prospects think about you and your products. No matter how staid or commoditized your business is, follow the three tips at the conclusion of today’s post and you will become an innovator, with all of the attention and revived interest that innovation creates.
The Great Race: Staying Ahead of Consumers and Competitors through Product Innovation
Wed, May 25, 2016 — If you’ve ever watched the popular ABC-TV show “Shark Tank,” you know that Mr. Wonderful, Mark Cuban, and the rest of their millionaire and billionaire entrepreneurial assemblage are simply not interested in investing in any product that a) has a competitor copycat, or b) can be replicated by a consumer giant. If one of these two criteria is apparent, the deal is 100 percent dead on arrival, no matter how devoted or tenacious the entrepreneur may be. As Mr. Wonderful (aka seasoned entrepreneur and investor Kevin O’Leary) often says, we all have to “wet our beaks.” It’s a dog-eat-dog world, and regardless of whether our company is dealing with an investor or a customer, we are attempting to innovate in the middle of a quick, competitive age of consumer product innovation. Brands must utilize their consumer data and analytics, think ahead on product innovation, and interact with their customer base in an impactful way – or the competition will take care of it for us instead.