Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Why HealthTech Startups Should Consider a Fractional Chief Marketing Officer

Thu, Apr 8, 2021 | Posted by Michael Morrison

Business opportunities in healthcare technology have never been more abundant. At the same time, the challenges of capturing market share in the complex healthcare marketplace are as daunting as ever. For young companies and startups looking to gain traction and generate revenue, a sound go-to-market strategy and demand generation plan are essential. For many resource-constrained companies, a fractional Chief Marketing Officer has proven to be the fastest, most cost-effective way to achieve their growth objectives.

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Lessons in Innovation: The Customer Development Team’s exposure to Prospective Customers

Fri, Jul 28, 2017 — In my last post I shared a process for companies to consider using when evaluating new products for new markets. The core idea is to test “customer readiness” before making significant investments in Marketing and Sales. And the vehicle for testing is to use a cross-functional Customer Development team to reach out to prospects to create and expedite learning moments. Uncover the facts, test your assumptions, and iterate on the product, if absolutely required, before executing the big launch. In this post, I’ll share an experience I’ve had when using this approach.

7 Things Successful CEOs Do to Grow their Business

Tue, Jul 11, 2017 — Lessons from UPS, Campbell’s Soup, Amazon, and Others In today’s fast-paced world, it’s easy for CEOs and other executives to get mired in day-to-day fire-fighting, only to find that growth has stalled. Below are 7 things successful CEOs from companies big and small do to build momentum, create and keep a strong culture, and grow their business.

To Grow, You Need to Know – Why Market Awareness is Essential for CEOs

Tue, May 16, 2017 — If your company is not growing, it’s important to dig deep when looking at market changes. James Quincy, the new CEO of Coke is demonstrating the progressive thinking needed to turnaround his company, which is in decline. In a recent article on PYMNTS.com, Quincy talks about critical information that he is using to understand the declines and then respond to them.

Big Data – More Transformational Than the Gutenberg Printing Press?

Sat, Nov 16, 2013 — Last month I visited the Gutenberg Museum in Mainz, Germany. Until this visit, I had not fully considered the impact the invention of the printing press had on the dissemination of knowledge and in enabling democracy. Prior to Gutenberg’s invention, the transfer of recorded information was reliant on scribes copying information by hand from one book to the next. After the printing press, multiple copies of a document could be created, increasing the dispersion of knowledge and lowering its acquisition cost. More information, lower cost.

Growth Insights for CEOs

Why HealthTech Startups Should Consider a Fractional Chief Marketing Officer

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Lessons in Innovation: The Customer Development Team’s exposure to Prospective Customers

7 Things Successful CEOs Do to Grow their Business

To Grow, You Need to Know – Why Market Awareness is Essential for CEOs

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Big Data – More Transformational Than the Gutenberg Printing Press?

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