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Does Your Contracting Pipeline Live in the Owner’s Head?
Relationships matter in construction, and most subcontractors have good ones. The owner or president carries the key customer relationships, and the project managers carry everything else. That arrangement can work well. It is also fragile. In our last post, we asked whether you know by name who owns each strategic account. This one looks at what happens when the answer is the owner.
Why You Can’t Afford to Cut Your Marketing Investment
Wed, Oct 11, 2023 — Accelerating Growth With Strategic Business Planning, Part 1 Post 1 of 7 in a blog series on accelerating growth through strategic business planning. In our last post, we made the case for why written, cross-functional planning is the first step toward building a growth system rather than just completing an annual exercise. This post gets into what that means for your marketing budget, specifically what to protect, what to cut, and how to make the call without flying blind.