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Beyond the Buzzwords: How CEOs Can Build a Truly Resilient Business
In every keynote, article, and boardroom conversation, “resilience” gets tossed around as the Holy Grail of leadership virtue. But resilience is more than just surviving economic turbulence—it’s about turning disruption into a competitive edge.
Too many CEOs treat resilience as a slogan rather than a strategy. Real resilience is built in advance, not claimed during a downturn. It starts with clarity regarding where you are in the economic cycle, where you’re headed, and how to align your people and resources accordingly.
Analyze Your Current Customers to Supercharge Your 2024 Annual Business Planning
Thu, Oct 19, 2023 — Article 2 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen When we ask our clients why customers buy from them, much of the time, they either don’t know, or are completely off-base about the reason. In an uber-competitive marketplace and with so much at stake, this inability to define why people should buy your product or service can be a fatal misstep.
Why You Can’t Afford to Cut Your Marketing Investment for 2024
Wed, Oct 11, 2023 — Article 1 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era dominated by rapid change and economic unpredictability, businesses often find themselves at the crossroads of making challenging decisions, especially when it comes to budgeting. One of the areas often eyed for potential cuts is marketing. But is this a wise move?