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Does Your Contracting Pipeline Live in the Owner’s Head?
Relationships matter in construction, and most subcontractors have good ones. The owner or president carries the key customer relationships, and the project managers carry everything else. That arrangement can work well. It is also fragile. In our last post, we asked whether you know by name who owns each strategic account. This one looks at what happens when the answer is the owner.
Why You Can’t Afford to Cut Your Marketing Investment
Wed, Oct 11, 2023 — Executive Takeaways Cutting $1 from marketing loses many times that amount in revenue opportunity Economic downturns reduce market noise, creating opportunity to steal share from competitors Marketing investment differs from marketing expenditure in that it generates a measurable return, typically 2–10x the dollars spent, rather than being a sunk cost Use the 40/70 Rule to make decisions with enough information to act, but not so much that the opportunity passes Before approving AI tools, ensure you have clear customer priorities, reliable data, defined workflows, and human oversight Accelerating Growth With Strategic Business Planning, Part 1 Post 1 of 7 in a blog series on accelerating growth through strategic business planning. In our last post, we made the case for why written, cross-functional planning is the first step toward building a growth system rather than just completing an annual exercise. This post gets into what that means for your marketing budget, specifically what to protect, what to cut, and how to make the call without flying blind.