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Uncertainty Is Real. Opportunity Is Too.
The headlines say one thing. The data says something more nuanced. Here's what mid-market CEOs should actually be paying attention to right now. This two-part series from Chief Outsiders Founder & CEO Art Saxby explores what the data actually shows about CEO confidence, why this moment is different from past disruptions, and where mid-market companies are finding real growth opportunities right now.
Analyze Your Current Customers to Supercharge Your 2024 Annual Business Planning
Thu, Oct 19, 2023 — Article 2 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen When we ask our clients why customers buy from them, much of the time, they either don’t know, or are completely off-base about the reason. In an uber-competitive marketplace and with so much at stake, this inability to define why people should buy your product or service can be a fatal misstep.
Why You Can’t Afford to Cut Your Marketing Investment for 2024
Wed, Oct 11, 2023 — Article 1 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen In an era dominated by rapid change and economic unpredictability, businesses often find themselves at the crossroads of making challenging decisions, especially when it comes to budgeting. One of the areas often eyed for potential cuts is marketing. But is this a wise move?