Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Wed, Dec 7, 2022 | Posted by Jennifer Apy

Part 3: Do you have Product-Market Fit?

There’s a time-honored Chinese proverb that the journey of 1,000 miles begins with a single step. But did you know that one of technology’s greatest recent success stories started with a “Tiny Speck?”

In fact, it was only about 13 years ago that entrepreneur Stewart Butterfield was knee-deep into the development of Tiny Speck’s first game, Glitch. To accelerate the process, he launched an internal messaging platform called “Searchable Log of All Conversation and Knowledge” – or Slack for short.

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The SaaS Marketing Playbook, Part 3 | The SaaS Metrics That Matter

Thu, May 20, 2021 — Are your marketing activities generating a thimbleful of leads, or are they gushing MQLs like a firehose? And, can you directly attribute revenues to specific marketing strategies, or are you just casting proverbial darts at the proverbial dartboard? In my years as a marketing leader, I’ve heard C-suite executives bemoan the efficacy of their marketing activities – based on nothing but gut feel. They alleged that marketing is a black box, or that you cannot effectively measure the effectiveness of your activities.

The SaaS Marketing Playbook, Part 2 | Demand Generation Like a Boss

Thu, Apr 1, 2021 — Have you ever tried fishing without a hook? Needless to say, this very peaceful outing will quickly turn frustrating without a way to bait your line to reel them in. Some would argue that if you were just going to watch the fish swim by, you might have had a better time at an aquarium! Consider this parable within your company – you may have a fantastic brand, and a good sense of what you think makes you unique, but without a way to grab the attention of the consumers swimming by, you might in fact go hungry.

The SaaS Marketing Playbook Part 1 | Positioning: Finding Your Purple Cow in the Herd

Mon, Feb 22, 2021 — Most marketers may not think they have anything in common with cattle ranchers, but it requires a trip to the Old West to fully understand the history of branding – a term which has significance for both. The National Cowboy Museum explains that branding, in the old days, “provided a way for ranchers to stake their claim on cattle and other livestock, while deterring theft from rustlers.”

Growth Insights for CEOs

CEO Go-To-Market Warning: Avoid the Blind Spots That Cause Products to Miss the Mark | Part 3

Part 3: Do you have Product-Market Fit?

Recent Posts

The SaaS Marketing Playbook, Part 3 | The SaaS Metrics That Matter

The SaaS Marketing Playbook, Part 2 | Demand Generation Like a Boss

The SaaS Marketing Playbook Part 1 | Positioning: Finding Your Purple Cow in the Herd

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