The Retailer’s Dilemma - Acquisition or Retention?

The Retailer’s Dilemma - Acquisition or Retention?

Thu, Mar 23, 2023 | Posted by Beth VanStory

Last year, the CEO of JCPenney talked with the Wall Street Journal about “doubling down on existing clients.” That got me thinking about that often ignored, but important aspect of marketing for many companies – retention. For some companies, keeping a customer is far more profitable than acquiring a new one. But is that true for all? I suggest it’s not.

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