Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part Two: How Does Employee Engagement Win the Growth Game?

Wed, Dec 11, 2019 | Posted by Marc Umscheid

Shaping a High Performing Culture is a Top-Down Commitment

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our previous blog, we established the importance of corporate culture in the paradigm of business success. Commit to it, and reap myriad rewards, including better hires, more efficient business practices – and more revenue.

But, allow your culture to become toxic, and you place more at risk than just caustic commentary at the water cooler. Like any living, breathing organism, toxicity can infect the corporate ecosystem as well – and the responsibility to ensure a healthy, positive environment starts at the top!

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The Power of Pricing: How to Improve Your Pricing and Profits

Wed, Oct 30, 2013 — Your sales team defines price as what’s on the invoice. Your CFO defines price as ‘what we take to the bank’. Your customer says price is too high. Your pricing manager says that price doesn’t match our standard terms. Your distributor says they can’t make any money on your line. And it’s still Monday morning! What’s the right way to define and measure price? More importantly, how can you improve net price realization and take more money to the bank? I define price as what goes to the bank, after all discounts, returns, warranties, commissions and other deductions are taken into account. There are several elements to price management. The first is achieving the optimal price for each good or service. The second is managing your product mix and services to achieve the optimal price for a set of customer transactions.

How to Develop a Pricing Strategy in Five Steps

Sun, Jun 2, 2013 — Todays blog is by guest blogger, Patrick Campbell, co-founder and CEO of Price Intelligently. Understanding how to develop a pricing strategy is not only one of the important parts of creating a successful business, it’s quite possibly the most important. Pricing strategy has the clearest direct impact on revenue and your bottom line, and it’s the ultimate reflection of the value your company offers through its products and customer service. You’ve put all your time, creativity and energy into developing a great product and a beautiful website, but nothing communicates those efforts to your potential customers quite as succinctly as your prices.

Smart and Simple Price Adjustments For Higher Profit

Sun, Apr 28, 2013 — Since you're reading this, chances are you have asked some of these very questions more than once. And quite possibly, the answers you received (or gave yourself) were less than satisfactory or convincing.

Rising Above Organic Growth

Sat, May 5, 2012 — A successful small to medium size business often runs the risk of feeling “too comfortable." Even though revenue is coming in, your customers like you, and your sales force is calling on customers regularly, you aren’t seeing the growth you are looking for. This lack of desired growth may be a result of new competitors, new products or services in the market, or that the market itself is growing stagnant. Get Outside Your Comfort Zone If any or all of these things are happening it should cause you to take a hard look at your business and consider going out of your comfort zone to continue to grow. It may be time to consider looking for new markets for your product. If you've grown comfortable selling to one or a few vertical markets, going beyond them may cause fundamental changes in your company. You may have to learn new industries, call on different kinds of buyers, and maybe have to recruit new sales people with knowledge of this new category. Market Expansion Most of all, you will have to take a hard look at your business and decide what kinds of problems you can be solving for new and different companies. Really getting into the guts of your business and looking beyond the obvious answers can sometimes be a painful exercise. You may be required to change the culture of your company in order to accommodate this new market opportunity that you have uncovered. But, the growth that comes with it is definitely worth the effort.

Growth Insights for CEOs

Part Two: How Does Employee Engagement Win the Growth Game?

Shaping a High Performing Culture is a Top-Down Commitment

Recent Posts

The Power of Pricing: How to Improve Your Pricing and Profits

How to Develop a Pricing Strategy in Five Steps

Smart and Simple Price Adjustments For Higher Profit

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Rising Above Organic Growth

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