Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Eight Steps to Increase Revenue from Your Existing Customers

Wed, Dec 11, 2024 | Posted by William Bell

There are two ways to grow your business. The first is by acquiring new customers. The second is retaining your current customers and increasing their ongoing revenue stream.

Many companies focus their strategic marketing initiatives on finding new markets, new customers, and new applications for their current product offerings. While this focus is essential, many companies lose sight of their best growth opportunities … their current customers. Current customers allow you to grow your revenue without the increased costs associated with new client acquisition activities.

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Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies, Part 2

Wed, Dec 11, 2024 — Our previous blog explored five key signals indicating when mid-market CEOs should consider hiring a fractional chief revenue officer (CRO). These signals included stagnant growth, entering new markets, preparing for funding rounds, misalignment across revenue functions, and scaling beyond founder-led sales. Let's delve into two additional critical scenarios where a fractional CRO can provide invaluable expertise and support.

Mastering Marketing Performance to Drive Growth, Brand Strength, and Results

Fri, Dec 6, 2024 — Here are several strategies and tactics CEOs can leverage to: Recapture Growth Improve Performance Build Brand Strength Get Better Results in 2025

Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies

Tue, Dec 3, 2024 — For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality. While some companies have full-time Chief Revenue Officers (CROs) to spearhead these initiatives, others find that hiring a CRO on a fractional basis provides the right mix of expertise, flexibility, and cost-efficiency.

Rediscover Your Business Strategy: A Guide for Frustrated CEOs

Mon, Jun 3, 2024 — Are you a small or mid-sized business CEO grappling with stagnant growth? Resetting your business strategy could be the key to regaining momentum. This step is essential in my five essentials for frustrated CEOs.

5 Essential Tools for Frustrated C-Level Executives

Wed, May 1, 2024 — Are you a C-level executive grappling with stagnant growth despite your best efforts and a talented marketing team? If so, you're not alone. Many businesses face this challenge, but the good news is that there are solutions. After over twenty years in the marketing industry, with the last two years as a fractional CMO, I’ve identified five essential elements that can reignite your growth engine.

5 Questions Every CEO Needs to Ask About AI

Fri, Apr 26, 2024 — "66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI..." Whether to employ AI as a business tool is no longer in question. A recent BCGX Radar Report cited that: 89% of CEOs and the C-Suite rank AI and Gen AI as a Top 3 Tech Priority with 51% ranking it as the #1 priority. 66% of CEOs and the C-Suite are dissatisfied (or ambivalent) with their organization’s progress on AI because of: A lack of talent/skills An Unclear AI and Gen AI roadmap and investment priorities No strategy for Gen AI and Responsible AI.

A CEO’s Guide to Growth | Part 2

Tue, Apr 11, 2023 — Part 2: The Go-to-Market Pyramid – Five Steps for Scaling to Success Navigating the complex terrain of modern business can be a difficult path, with roadblocks, detours, and uncharted territory, but with the right guidance, you can reach your destination. As a CEO, you’ve been given an incomplete map for this journey, but often have been told that you have until yesterday (as if you were a time traveler) to reach the destination. It’s little wonder that CEOs like yourself struggle to find a path toward growth.

Four Ways that Fractional Leadership is Transforming a Resource-Starved World

Fri, Mar 24, 2023 — In a world where much is spoken about uncertainties, there still are many things that are as certain as ever. Despite the impact of a shaky global economy and a population still looking to shake off Covid’s impacts, hard work – and ingenuity – still rule the day. Individual efforts of unaffiliated workers comprise more nearly 60 percent of the U.S. workforce today, thanks to modern socio-economic values that embrace such flexibility. This also has given rise to a new trend -- building and leveraging common shared resources, especially at the upper tiers.

A CEO’s Guide to Growth | Part 1

Wed, Mar 22, 2023 — Part 1: Introducing the GROW Blueprint In less than 30 years, the lifespan of an S&P 500 company declined from an average of ~ 32 years in 1996 to a projected 19 years in 2023. By 2030, experts predict companies will last a mere 17 years. The trends will be no different for small- and medium-sized businesses (SMBs).

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Growth Insights for CEOs