Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Changing the Conversation: How ABM Helped One Company to Break the Mold

Fri, Oct 22, 2021 | Posted by Don Lee

Written by Don Lee, with Greg Acquavella, Senior Marketing Manager, Gryphon.AI

Sales and marketing technologies have transformed the way companies attract and retain business. Just ask the team at Gryphon.AI, which has developed a unique solution to businesses that wish to improve their sales efficacy. Using a concept called “real-time conversation intelligence,” Gryphon uses an AI platform to provide in-the-moment call coaching and guided selling.

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Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 — A Practical Implementation Guide for Small- and Mid-Sized Business Executives Mark Coronna, Area Managing Partner & CMO, Chief Outsiders with Todd Eberhardt, CEO, Dynasty Leadership Consulting Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

Dos and Don’ts of Marketing Automation

Tue, Sep 2, 2014 — Marketing automation is a powerful tool with the ability to greatly increase your conversions. However, in order for marketing automation to be effective, there are certain do’s and don’ts that you should understand, including how it fits into the larger context of your business. Based on information collected from experts in the marketing field, let’s look at the specific do’s and don’ts for marketing automation "Marketing automation plays a key role in the customer/client acquisition process as it automates lead scoring, routing of qualified leads, nurturing those that are not ready to buy, and greater transparency into prospect/customer behavior on its own. It is important that a CMO and his/her team understand that marketing automation, as with any technology solution, is an enabler to their business strategy vs. a strategy on its own. Read the full article here.

Growth Insights for CEOs

Changing the Conversation: How ABM Helped One Company to Break the Mold

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Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Dos and Don’ts of Marketing Automation

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