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The Contrarian Brand Play: Why Right Now Is the Best Time to Invest in Brand
Part 4 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.
Navigating Communication from Boomers to Gen Z
Thu, May 4, 2023 — Our friend Traci Philips, an exceptional executive leadership coach in Raleigh, NC recently attended a presentation by someone who called herself a “generational strategist.” Firmly in the camp of the organizational effectiveness crowd, she spends her days crisscrossing the country, visiting organizations where generational dynamics are creating a disconnect and affecting business.
Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business
Mon, Oct 14, 2019 — A Practical Implementation Guide for Small- and Mid-Sized Business Executives Mark Coronna, Area Managing Partner & CMO, Chief Outsiders with Todd Eberhardt, CEO, Dynasty Leadership Consulting Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.