Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Why CPG Companies Will Have to Innovate or...

Wed, Nov 29, 2023 | Posted by The Chief Outsider

Challenger brands have nearly doubled the innovation success rate vs. leading brands

By: Mike Concannon and Evan Eckman

Which business author is famous for the quote “innovate or die”? Peter Drucker, Tom Peters, or Dr. Jack Matson?

Answer: All of the above. It was a fundamental business principle for the past century. So why has the collective wisdom of these contemporary business authors seemingly been forgotten by the big CPG companies this century?

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Navigating Communication from Boomers to Gen Z

Thu, May 4, 2023 — By: Paul Sparrow and Philippe Harousseau Our friend Traci Philips, an exceptional executive leadership coach in Raleigh, NC recently attended a presentation by someone who called herself a “generational strategist.” Firmly in the camp of the organizational effectiveness crowd, she spends her days crisscrossing the country, visiting organizations where generational dynamics are creating a disconnect and affecting business.

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 — A Practical Implementation Guide for Small- and Mid-Sized Business Executives Mark Coronna, Area Managing Partner & CMO, Chief Outsiders with Todd Eberhardt, CEO, Dynasty Leadership Consulting Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

Dos and Don’ts of Marketing Automation

Tue, Sep 2, 2014 — Marketing automation is a powerful tool with the ability to greatly increase your conversions. However, in order for marketing automation to be effective, there are certain do’s and don’ts that you should understand, including how it fits into the larger context of your business. Based on information collected from experts in the marketing field, let’s look at the specific do’s and don’ts for marketing automation "Marketing automation plays a key role in the customer/client acquisition process as it automates lead scoring, routing of qualified leads, nurturing those that are not ready to buy, and greater transparency into prospect/customer behavior on its own. It is important that a CMO and his/her team understand that marketing automation, as with any technology solution, is an enabler to their business strategy vs. a strategy on its own. Read the full article here.

Growth Insights for CEOs

Why CPG Companies Will Have to Innovate or...

Challenger brands have nearly doubled the innovation success rate vs. leading brands

Recent Posts

Navigating Communication from Boomers to Gen Z

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Dos and Don’ts of Marketing Automation

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