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Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge
Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.
Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.
What Tech CEOs Get Wrong About Positioning
Thu, Jul 28, 2022 — If you are a CEO that is lamenting slowing sales and lagging growth at your company, it’s tempting to place the blame directly at the feet of the sales team – those well-intentioned front-line soldiers who are responsible to turn your solutions into the bucks that feed the company growth. Indeed, most CEO’s I talk to feel this way – when product and market fit is not happening with enough velocity, or visions of declaring leadership in their market are unrealized, the obstacle standing in the way is always sales.
Why HealthTech Startups Should Consider a Fractional Chief Marketing Officer
Thu, Apr 8, 2021 — Business opportunities in healthcare technology have never been more abundant. At the same time, the challenges of capturing market share in the complex healthcare marketplace are as daunting as ever. For young companies and startups looking to gain traction and generate revenue, a sound go-to-market strategy and demand generation plan are essential. For many resource-constrained companies, a fractional Chief Marketing Officer has proven to be the fastest, most cost-effective way to achieve their growth objectives.
Keeping Up With Technology
Thu, Jun 18, 2020 — According to a recent study by Chief Outsiders, a national business strategy consulting firm, 88% of Chief Marketing Officers (CMOs) see difficulty in staying ahead of technological advancements.
An Audience of One: Neuromarketing the New Reality
Wed, Jun 14, 2017 — If you buy into the old corollary that the “future is now,” be prepared to be blown away by what tomorrow’s future holds. If you thought that today’s wave of marketing analytics tools represented a bold new frontier in how enterprises can track and nurture consumers through the buying cycle, well, in the words of Bachmann Turner Overdrive – “You ain’t seen nothing yet.” And, if you believed that the kind of brain-reading technology that served up personalized advertisements to Tom Cruise in the movie “Minority Report” was the stuff of fiction, it may be closer to reality than you ever thought.
Are You Really Ready for Mobile?
Thu, Mar 2, 2017 — Let’s start with one important question. Which of the following is critical to effectively using mobile technologies to build your business and accelerate your revenues? (a) The commercial readiness of the technologies employed (b) Aligning mobile strategies with your business strategy (c) Having a plan which understands and prioritizes mobile deployment across customers, partners, and employees (d) Your internal business readiness to deploy and support mobile technologies (e) Developing a plan with goals, milestones, investments and returns, and key success metrics (f) All of the above.