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Growth Insights for CEOs

Reality Sinks In: What The Marketers Say Is True

Posted by Geoff Roach

As a CEO, it's easy to be skeptical of what you hear from your marketing department. Terms like inbound marketing, messaging, search engine optimization, influencers, and the like sometimes sound like things the marketers make up. What happens when an example of all these ideas pops up in front of you and hits you right in the face?

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10 Questions to Ask When Hiring a CMO

Posted by Stijn Hendrikse

A qualified Chief Marketing Officer isn't just skilled to do the job, they will also fit your company's culture and have a proven track record of driving measurable results. During the recruitment process, the interview should be an open discussion about their management style and compatibility, their technical skills, and their willingness to learn.

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Strategic Plans Gone Bad

Posted by Deborah Fell

No Middle Ground

Strategic planning seems to have no middle ground: it’s either an exercise that teams often dread, or an indispensable guide for inspiration, direction and accountability. Margaret Thatcher gives her view of “the middle” in her famous quote “standing in the middle of the road is dangerous, it gets you knocked down on both sides.” As polarizing of a figure she was, and as heated the debate over her legacy is, history will give the “iron lady” credit for making decisions and ensuring actions. 

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How to Embrace the Squiggly Line: An Executive’s 4-Step Guide to the Agile Adaptation of New Business Growth Strategies

Posted by Deborah Fell

If you live by the almighty smartphone calendar and its subsequent chimes, bells and whistles – you’re not alone. The demands of a fast-paced, round-the-clock society and economy have not only conditioned us – but now require us – to plan abundantly, and ahead of time. From the granular details of our children’s school and career trajectory, to the seven or eight places we need to show up today alone, most of us have dreamed up productivity plans for almost every aspect of our lives. This especially includes our plans for business growth.

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Thinking Smarter about Machine Learning: A Conversation with Geoff Roach

Posted by Stijn Hendrikse

Artificial intelligence, or machine learning, is on the rise. From Siri to self-driving cars, new frameworks are becoming accessible to the mainstream, and products are growing increasingly "smarter." As massive quantitates of data are being plugged into predictive systems, this leads to a question of quality: How can we ensure the programs we put in place will understand the data we throw at them? Geoff Roach with Chief Outsiders argues that no matter how smart our machines become, humans will always need to be one step ahead.

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Driving Marketing Post M&A

Posted by Janet Brey

M&A continues to be a preferred growth strategy for many executives according to KPMG’s 10th Annual Study of the M&A Outlook. The key trends driving M&A activity vary by industry sector but the primary challenge is consistent across the board - valuation disparity between the buyer and seller.[i] As a result, most of the effort is on financial evaluations during due diligence, and other areas, like human resources, can be postponed or overlooked.

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Attention, Company Founders: Keys to Avoiding Colossal Marketing Flops

Posted by Sharon Spooler

They’re some of the worst American marketing flops of all time: Smith & Wesson Mountain Bikes, Cosmopolitan Yogurt, and Coors Rocky Mountain Water. These three powerhouses are some of the most well-known brands on the planet – and yet they still hit the skids when their seemingly unique and interesting idea failed to meet customer expectations and gain traction in the market.

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The Art of the Sale: How to Conquer Your Prospect’s Objections and Close the Deal

Posted by Karen Hayward


The face of sales has certainly changed, hasn’t it? When I started my career, the best sales reps were traditionally hired by large companies, and trained to execute a strategic sales process, using a specific methodology. Like soldiers in a battalion, each sales rep knew their role, was aware of the various possible strategies, and was armed for each deal with the scripts and insights necessary to succeed.

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What do I do with my Marketing Intern?

Posted by Stijn Hendrikse

Internships are an important part of today's marketing teams. They provide recent college graduates a chance to combat the catch-22 of needing experience to get a job that will give them experience, while employers can select from the cream of the crop, see how a potential employee will fare in a real-life setting, and even create a pool of interns to pull from in the future. However, the key to a successful marketing internship is to make sure their time spent remains a win-win situation for everyone.

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Real Vision: Your Brand from the Customer and Competitor View Provides Real Insight for Growth Strategy

Posted by Deborah Fell

I recently watched a news story on photographer Vincent Laforet, who finds his best subjects at 8,000 feet in the air. In fact, the thrill seeker has spent several hundred hours of his career suspended in a harness at the edge of a helicopter, snapping beautiful aerial shots of bustling metropolises like New York and Las Vegas.

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