Marketing case study: The Dallas Morning News faced problems with retail sales, and a clever business marketing strategy revived the channel.
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Matt Benner
Matthew Benner is a driven leader with a consistent track record of delivering results and growing both volume and profits above expectations for a wide range of both B2C and B2B businesses including AT&T, Reliant Energy, Fidelity Investments, The Planet, and many more. Benner’s experience shows proven strengths in innovative problem solving, and organizational development and motivation, all aligned to deliver breakthrough performance. His early background includes marketing, sales, and strategy experience at some of the leading Consumer Package Goods firms including Kraft Foods and Procter & Gamble.
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CMO Matthew Benner worked with leadership to devise a new go-to-market strategy and brand, and implement CRM and financial tracking systems.
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OnRamp had a sophisticated sales funnel, but it lacked the transparency of the marketing funnel which is required to completely integrate the marketing and sales actions needed optimize it on an on-go...
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