Consumer-facing industries are being reshaped by forces that are as fast-moving as they are disruptive. Gen Z’s preferences are breaking traditional brand models. Retailers now control customer relationships. Economic uncertainty and AI are rewriting the playbook. Many brands are struggling to keep up—let alone grow.
This isn’t just a marketing problem—it’s a growth system readiness problem.
What You’ll Learn
In this eBook, Chief Outsiders CMOs and CSOs share insights from working with hundreds of consumer companies across categories. You’ll learn:
How Gen Z is reshaping brand loyalty, product positioning, and purchase behavior
Why retail media networks are the new battleground for brand equity
How AI and direct-to-consumer models are shifting marketing fundamentals
What it takes to build omnichannel experiences that convert and retain
Which consumer segments are primed for growth—and which face consolidation
How to structure your team and tech stack for insight-driven execution
What “crawl, walk, run” implementation looks like for sustained competitive advantage
Chapter Breakdown
Turn industry shifts into growth — insights on market trends, consumer behavior, strategic frameworks, omnichannel execution, and performance-driven transformation.
Don’t get left behind in the new consumer economy.
Download Resetting for Consumer Growth and learn how to align your insights, strategy, and execution to thrive in a market shaped by Gen Z, retail media, and digital disruption.
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