.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
Fractional CRO | Fractional Chief Revenue Officer
The fractional Chief Marketing Officer model has been a boon for companies looking for an immediate boost in C-level marketing insights without the price tag and headaches of finding an FTE. Today, in a tight labor market, and an even tighter budget environment, finding the type of revenue rainmaker to deploy the CMO’s newly-minted strategy can be an even steeper uphill climb.
This has given rise to a new offering here at Chief Outsiders – the fractional Chief Revenue Officer. This role builds upon the natural synergy that exists between marketing and sales while giving CEOs another boardroom ally to manage revenue growth, customer success initiatives, sales development, and the overall revenue-generating operation. From growth strategy, sales team building, engaging with sales outsourcing options, and revops, our fractional CROs have the deep experience and proven track records of getting results that you need.
To explore more about what a Fractional CRO from Chief Outsiders can do for you, see the following:
What is a Fractional CRO
Fractional CRO Services
Fractional CRO Agency
Fractional CRO Salary
Fractional CRO Hourly Rate
Hire a Fractional CRO
How to Select a Fractional CRO
Fractional CRO Responsibilities
What Is a Fractional CRO | What is a Fractional Chief Revenue Officer
A fractional chief revenue officer (CRO) is a strategic leader at the top of their game, but available on a part-time basis to help a business grow its revenue. Like the fractional Chief Marketing Officer concept that has preceded it at Chief Outsiders, a fractional CRO delivers C-suite-level expertise and experience without the cost and commitment of a full-time employee. A fractional CRO can work with the business to develop and implement a revenue growth plan, identify new market opportunities, and optimize current revenue streams.
In addition, a fractional CRO can bring a fresh perspective and outside knowledge to the business, helping to drive innovation, increase efficiency, and foster customer success. Overall, hiring a fractional CRO can be a cost-effective way for a business to drive revenue growth and achieve its financial goals.
Fractional CRO Services | Fractional Chief Revenue Officer Services
So what should you expect when engaging our fractional CRO services? Like other fractional professionals that have been part of our corps of “Executives as a Service,” we only retain battle-tested and experienced executives that can work alongside CEOs to help set objectives, develop and hone strategies, and ensure efficient deployment of plans that move the needle for growth and revenue.
A Fractional CRO should be prepared to deliver services around revenue growth, sales development, sales outsourcing, outsourced sales, project management, growth strategies, and more. Plus, as a senior member of management, they should be your ally when considering business development and opportunity management, and should have a hand in managing your human capital as well.
Fractional CRO Agency | Fractional Chief Revenue Officer Agency
A fractional VP of sales from Chief Outsiders – unlike an independent sales executive – is able to access the breadth of the company’s executive talent pool that is inaccessible to the independent contract sales executives. In order to be a member of the Chief Outsiders’ tribe, a fractional VP of sales must demonstrate deep levels of experience and be battle-tested – having earned their stripes as a member of sales leadership, formulating sales strategy, and interfacing with the C-level – across a long and varied career.
Available to medium- and large-sized businesses, a Chief Outsiders fractional VP of Sales is supported by an administrative team that handles all of the accounting, operations, Zoom invitations and other technological needs – allowing the fractional VP of sales to fully-focus on a CEO’s mission-critical objectives.
And when you partner with Chief Outsiders as your fractional VP of sales agency, you unlock the full power of the tribe – giving you access to more than 130 sales and marketing leaders who consult and collaborate with each other to help sharpen the strategies needed to execute.
Fractional CRO Salary
Given the critical role that a Chief Revenue Officer plays in the cultivation of sales growth for your organization, this is the one position you shouldn’t skimp on. The key challenge for any CEO is to bring in the right talent. And with the time and resources it takes to conduct an extensive search, you may find yourself further behind the marketplace and competition.
That’s why hiring a fractional CRO is an outstanding alternative for companies that are facing immediate competitive and market-driven challenges and need a seasoned pro to deliver proven results. The salary for a Fractional CRO ultimately depends upon the level of experience of the executive, the nature of the engagement, and whether your outsourced executive will work part time or full time. By working with Chief Outsiders, you can generally expect that the compensation will be commensurate with that of the average CRO’s salary, but with scalability and flexibility that you wouldn’t have with a W-2 option.
Fractional CRO Hourly Rate | Fractional Chief Revenue Officer Rates
With experienced sales talent in high demand, CEOs may find it challenging to find the right Chief Revenue Officer for their unique and most mission-critical current challenges. This has sent the market for both full-time W2 CROs and independent sales consultants through the roof.
That’s why companies of all sizes are turning to Chief Outsiders, where they can find a fractional CRO for a single competitive monthly retainer that restores some predictability to the hiring process. Though rates vary depending upon the nature of the engagement (part- or full-time), you’ll retain someone with unmatched experience who can scale based upon your needs. When you work with a company like Chief Outsiders, you work with battle-tested CMOs who will help you achieve your growth goals. Generally speaking, there really is no such thing as a Fractional CRO Hourly Rate; a senior-level marketing consultant or CMO will generally charge by the engagement – either through a monthly retainer or flat fee based upon the work desired.
Hire a Fractional CRO | Hire a Fractional Chief Revenue Officer
Hiring a chief revenue officer (CRO) to join your executive management team can be a long and tedious process using an executive search firm. However, an alternative option is to hire a fractional CRO from Chief Outsiders. These experienced sales executives are prepared to work as part of your senior leadership team and can help your business achieve rapid growth, scale revenue, gain market traction, and achieve sales success.
By hiring a Chief Outsiders fractional CRO, you can be confident in bringing on a highly skilled executive sales consultant who is ready to work as your ally, contribute to your corporate culture, and provide the type of C-suite insights that restore your revenue focus.
How To Select A Fractional CRO | Select a Fractional Chief Revenue Officer
When you set out to select a fractional Chief Revenue Officer, you are endeavoring to find someone who can help you build a revenue engine for your business. When you turn to a company such as Chief Outsiders, you can be assured that the CRO you select brings a broad background and a fresh set of eyes to the role.
In fact, you’ll find that a fractional CRO is freed from the limits of a single-industry view and armed with experiences honed from decades in the sales trenches. This allows you to benefit from best-in-class revenue strategies that are both time-tested and successful. And unlike an independent sales consultant, your Chief Outsiders’ fractional CRO brings the support, the contacts, the referral network, and the technology stack needed to be successful.
Fractional CRO Responsibilities | Role of a Fractional Chief Revenue Officer
When hiring a fractional Chief Revenue Officer (CRO) from Chief Outsiders, you can expect to work with a highly experienced and capable professional who can help your business achieve revenue goals and sustainable growth. The fractional CRO will work alongside you to set goals, develop and implement strategies, and ensure that plans are effectively executed. Other fractional CRO responsibilities include providing expertise in areas such as revenue growth, sales development, sales outsourcing, project management, growth strategies, and more. As a senior member of your management team, the fractional CRO will also be a valuable ally in business development and human capital management, helping you to recruit sales team members and set key performance indicators (KPIs) for your sourced talent. Overall, you can expect a fractional CRO from Chief Outsiders to be a valuable asset in driving your business's success.