News & Press Releases

Pete Hayes

Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.

Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients

6.12.2025 | Posted by The Chief Outsider

With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.

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Chief Outsiders Join the Vistage Group at All-City Event

6.14.2011 — Chief Outsiders’ Proven “Fractional Chief Marketing Officer” Concept Resonates with Vistage Members Houston, Texas - June 13, 2011 - More than 100 chief executive officers and business owners from central Texas will be gathering at the Renaissance Austin Hotel in Austin, Texas on June 14th for Austin’s annual Vistage All-City Event.

Chief Outsiders Annual Survey: Differentiating from Copetition Tops List of Business Owner's Concern

6.8.2011 — Sporadic market research and lack of separate sales and marketing leadership found as key challenges

THE NEW MARKETING MODEL; COMPANIES LOOK TO FRACTIONAL MARKETING OFFICERS TO DRIVE BUSINESS GROWTH

5.31.2011 — ‘Chief Outsiders’ Fractional CMO Firm Expands to Atlanta with Focus on Mid-Sized Businesses Atlanta, GA – May 31, 2011 – Marketing drives business growth, and today’s companies are looking to “fractional’ marketing officers as a cost-effective way to deliver increased profits. Chief Outsiders, a company that provides top-level Chief Marketing Officers to businesses on just such a fractional basis, expanded to Atlanta this month. With a focus on helping mid-sized companies in Atlanta grow, the company has added three locally-based senior marketing executives. Many mid-sized companies view marketing solely as a promotional function, while larger companies deploy a more strategic and holistic approach. Senior level marketing execs can add great value: When experienced CMOs from larger organizations engage with mid-sized companies, even on a fractional basis, greater growth opportunities are discovered through an evaluation of the business, its customers, pricing, distribution strategies and potential new markets. New levels of accountability for marketing investments are established, providing for greater confidence and repeatability. Taking responsibility for cross-company communications and strategy alignment is a powerful contribution that experienced marketing executives make in the companies they serve.

CHIEF OUTSIDERS AMONG SPONSORS OF B2B CFO 2011 NATIONAL PARTNERS MEETING

4.26.2011 — San Antonio, TX – April 26 – This week, B2B CFO partners from across the U.S. will gather here in San Antonio for their annual Partners National Conference April 29-30. Chief Outsiders, which provides part-time chief marketing officers (CMOs) to growth and mid-sized companies, is a first-time sponsor of this annual two-day event. “B2B CFO is the largest CFO firm focusing on companies with sales up to $75 million. Their offering and business model aligns perfectly with our strategy of helping CEOs of growth and mid-sized businesses with their marketing strategy and implementation,” said Art Saxby, founder and principal of Chief Outsiders. “Their clients already understand the benefits of part-time C-level executives on the CEO’s staff. And their reputation in the marketplace is stellar.”

Chief Outsiders Fractional CMO Firm Expands from Florida to NY

12.15.2010 — Three executives added to meet growth- and mid-sized business’ demand HOUSTON, TX: December 15, 2010 – Chief Outsiders, a Houston-based company that provides executive-level Chief Marketing Officers (CMOs) to businesses on a fractional basis, has expanded from Florida to New York to meet market demand of growth and mid-sized companies. Joseph P. Grace, Robert J. Donaldson and Robert G. Derr, senior marketing executives and business growth leaders in the areas of health information and products, technology, analytical instrumentation, software and financial services, have joined the Chief Outsiders team.

High-level consulting help at midsize firms. The Houston Chronicle

10.16.2010 — By SANDRA BRETTING HOUSTON CHRONICLE Oct. 16, 2010, 7:39PM

New CMOs Recruited by Chief Outsiders to Meet Growing Demand

9.14.2010 — Executive Marketing Expertise Added in Information Technology, Financial and Consumer Services

Chief Outsiders Growing with New Clients

8.10.2010 — More Part Time CMOs Placed in Growing Companies for Strategic and Operational Support

Internet Pawn Taps Pete Hayes as Chief Marketing Officer

5.12.2010 — CENTENNIAL, CO – May 12, 2010 – Internet Pawn, Inc., the first dedicated online pawnbroker in the United States, today announced the appointment of Pete Hayes as Chief Marketing Officer (CMO). Pete Hayes brings over 25 years of experience in Internet marketing and brand management. Pete has founded and led interactive agencies, marketing firms in addition to his executive global marketing and brand management roles at Fortune 500 companies including IBM and AMD.