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Pete Hayes
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Recent Posts
Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients
With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.
Chief Outsiders Releases Social Media Communications Strategy eBook
3.4.2013 — What Successful Companies Know About Social Media Communications Strategy That You May Not Businesses are struggling today from a marketing and business development standpoint because what worked two or three years ago is not working today. In today's world of consumer connectivity, you need to beef up your communications strategy or get left behind. Whatever business you're in you have a story to tell. But, the complexity of getting that story out in the face of social media and an ever increasing number of connected devices causes companies to constantly be evaluating their traditional communications strategies. The eBook entitled "What Successful Companies Know About Social Media Communications Strategy That You May Not," released today by Greg Spindler and Mike Magolnick is designed to help business leaders improve their communications strategies and design a communication plan for the future. "I was intrigued why so many companies today treat social media engagement as a tactic with no way to understand the return on investment or to relate it the core mission of the company. I have always been an advocate of developing a strong communications strategy and plan, but today with the advent of social media and mobility with all its implications both internally and externally, I believe a social media communications strategy needs to be the pinnacle marketing strategy," Spindler said. The free eBook available on the Chief Outsiders website describes: What's Changed In The Past Few Years? 8 Reasons Why You Need A Social Media Communications Strategy And Plan In Today's Business Environment Neuromarketing And Social Media Content Social Media Skills Every Business Leader Needs Today's Digital Marketing Communications Options Which Social Media Network Is Right For My Business? Template for Developing a Communications Strategy and Plan “Mr. Spindler is a thought leader in our community of marketing experts" said Chief Outsider principal and founder Art Saxby. “This is groundbreaking work,” Saxby added. “Mr. Spindler lays out the reasons why so many things have changed in marketing today and provides a solution that every company can implement.” About Greg Spindler Greg Spindler is a CMO with Chief Outsiders and is located in the Dallas Fort Worth area. A high-impact marketing and business development professional, Greg has demonstrated throughout his 30-year career an uncanny ability to create effective strategies and implement plans to ensure a company's commercial success. His continuing professional development in both domestic and international markets has given him a unique ability to identify issues, formulate plans and implement with decisive action. About Mike Magolnick Mike Magolnick is a Bestselling Author and Public Speaker in the field of Social and Digital Media. He has extensive experience with marketing, sales, brand management, strategic analysis/intelligence and business planning. As a social media pioneer, Mike is among the most connected people in the world with a personal reach of more than 30 million people. Mike has been a recognized expert in the Internet industry having appeared in the Wall Street Journal, the New York Times, American Venture Magazine, Direct Selling News, Entrepreneur Magazine, eCommerce Times, The American Business Journal, Daily Disruption and several other national publications. About Chief Outsiders Chief Outsiders, headquartered in Houston, TX, is unique among strategic marketing consulting firms, taking growth and mid-sized companies to the next level with outsourced CMO services. Unlike most marketing consulting firms, Chief Outsiders believes that delivering marketing strategy creates very little value by itself. The value is created by helping the organization implement the growth vision. Regional offices serve clients across the country and are located in Texas, Pennsylvania, New York, New Jersey, Connecticut, Massechusetts, South Carolina, California, Nevada and Georgia. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as KBC Engineering, Alen Air Purifiers, Bethyl Labs, NetworkIP, Blickman, and Certified Steak & Seafood. Media Contact:
Chief Outsiders Expands Presence into Massachusetts
2.11.2013 — Industry Veteran Todd Chambers Empowers Mid-Sized Massachusetts Companies with Fractional Marketing Leadership. Boston, MA February 11, 2013 - Further solidifying its reputation as the nation’s largest executive marketing firm providing fractional or part-time executives, Chief Outsiders today announced it is launching an expanded presence in New England. Led by industry veteran Todd Chambers, the practice will focus on implementing market-based growth plans for the region’s top mid-sized companies.
THE STREET: Chief Outsiders CMO Sees New Era for Agencies
2.5.2013 — Large, Traditional Agencies and Media Buyers Not Relevant for Mid-sized Companies Houston, TX (PRWEB) February 05, 2013 Chief Outsiders CMO Pete Hayes made it clear in this article on THE STREET.com how the role of traditional agencies is changing for companies of all sizes. “It’s a terrific opportunity for mid-sized companies,” said Hayes. “With today’s digital marketing channels and management platforms, smaller companies have simple access to very powerful tools.” Hayes goes on to share additional perspective in this recent post on the Chief Outsiders CEO blog site,Growing Business and Shrinking Agencies. One reason traditional agencies are shrinking and digital marketing firms are growing is because executives of mid-sized companies are beginning to grasp the difference between the two. “That’s not to say that large traditional agencies don’t have a place and time. But digital marketing solutions are proliferating and changing the landscape,” says Hayes. “Companies that don’t take advantages of these affordable and effective tools will get left behind.” Digital solutions’ centerpiece now includes inbound marketing automation; cloud-based software that attracts and nurtures prospects using personalized content that converts prospects into customers and provides companies with a more measurable return on investment. About Chief Outsiders Headquartered in Houston, TX, and silver winner of the American Business Awards “Company of the Year,” Chief Outsiders serves mid-sized companies from coast to coast with part-time CMO services. Chief Outsiders is unique among strategic marketing consulting firms, taking businesses to the next level by working as part of the leadership team on a fractional or as-needed basis. Unlike most marketing consulting firms, Chief Outsiders believes that delivering a world-class marketing strategy on its own, creates very little value. The real value is created by helping the organization implement the growth vision. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as i2C, AbsolutData, Bethyl Labs, Auto Load Logic and Riverside Company portfolio companies including OnCourse Learning, YourMembership.com and IDoc.
Chief Outsiders Adds Marketing Muscle to the Northeast
7.7.2012 — Technology and business marketing executive Slade Kobran joins Chief Outsiders’ strategic marketing consultants; brings marketing expertise to businesses in New York and New Jersey NEW YORK, NY – July 12, 2012 — Businesses in the New York Metro area are gaining access to new and significant support in their quest for growth as New Jersey-based strategic marketing consultant Slade Kobran joins Chief Outsiders. Chief Outsiders is one of the nation’s fastest growing and most innovative marketing strategy consulting firms, focused on implementing market based growth plans for midsize companies through fractional, or part-time marketing executives. As a Chief Outsider, Mr. Kobran will assist growth-oriented businesses as a fractional CMO (Chief Marketing Officer).
Chief Outsiders Continues Northeast Expansion
5.30.2012 — Marketing Executive, M.J. Jolda, Joins Chief Outsiders and Brings Global Fortune 100 Expertise to the New York Metro Area's Growing Businesses HOUSTON, TX – May 30, 2012 - Businesses in the New York Metro area are gaining a new resource as Northern New Jersey brand positioning expert and proven marketing executive M.J. Jolda joins the ranks of Chief Outsiders. Chief Outsiders is one of the nation’s most innovative marketing strategy consulting firms, focused on implementing market based growth plans for mid-size companies through fractional, or part-time marketing executives. As a Chief Outsider, Ms. Jolda will assist growth-oriented businesses as a fractional Chief Marketing Officer.
CEO Study Reveals Key Insights
5.22.2012 — Conducted in conjunction with The University of Texas, McCombs School of Business, new Chief Outsiders study uncovers key insights between market-driven and operations-driven businesses HOUSTON, TX – May 22, 2012 - In a new study dedicated to uncovering growth drivers of mid-size companies, Chief Outsiders, one of the nation’s most innovative marketing consulting firms, in conjunction with The University of Texas, McCombs School of Business solicited insights from nearly 200 mid-market CEOs from 27 industries.
Register Tapes Unlimited Taps Chief Outsiders for Expansion to New Vertical Markets
1.30.2012 — Chief Outsider Clay Spitz Heads Market Expansion Strategy for the Redesigned Classic RTUI Register Tape Houston,TX – January 30, 2012 - With a new spin on a tried and true product, Register Tapes Unlimited, L.P, (RTUI), the #1 manufacturer and converter of offset printed register receipt tape in North America, selected Chief Outsider’s Houston based Clay Spitz to serve as fractional Chief Marketing Officer. In his new partnership with RTUI, Mr. Spitz is currently developing and will soon lead implementation of a go-to-market plan to position the redesigned product for the large retail and Quick Service Restaurants (QSR) market.
CEOs of Mid-Market Companies Sought for Growth Study
9.19.2011 — Chief Outsiders and the McCombs School of Business at The University of Texas at Austin Team Up to Find What Drives Business Growth "Even in challenging economic environments, there are companies that consistently grow faster than their peers," said Art Saxby, founder of Chief Outsiders. "With the help of this survey, we will pinpoint the growth cycles and improve our understanding of what drives them."
New Kind of Strategic Marketing Firm at Vistage Atlanta All-City Event
8.31.2011 — Chief Outsiders exclusive Platinum Sponsor role demonstrates Vistage commitment Houston, Texas - August 31, 2011 – This week, more than 300 chief executive officers and business owners from Georgia and Tennessee gathered at the Westin Buckhead Hotel in Atlanta, Georgia for Atlanta’s annual Vistage All-City Event.