Meet Marketing Challenges and Drive Revenue Growth with Fractional CMOs

Every CEO wants to build their organization, delegate effectively, and fill key roles with qualified people who move the company forward. You know your company needs experts in every department. But in today’s digital world, no group is more crucial to your overall success than marketing.

The person that heads your marketing team ensures that your company’s brand image, product offerings and value proposition are clearly defined and carefully communicated to a specific target audience. If you don’t have the time or budget to fill this position with an expert who is up to the challenge of crafting a winning growth strategy, where can you go for help?

Turn to the Fractional CMOs at Chief Outsiders. A Fractional CMO is a market strategist who instantly steps into the position of Chief Marketing Officer at your company on a limited, part-time basis. Your Chief Outsiders Fractional CMO comes with expert-level knowledge and a lifetime of hands-on research, market strategy, campaign, and digital marketing expertise.

No learning curve is required. Your company gets immediate access to Chief Outsiders’ Instant Talent, Deep Expertise, and Tribal Power to direct top-notch planning and flawless execution, propelling your sales, revenue, and growth to unimagined heights. It also means you have access to valuable industry contacts, new insights into emerging technology, and fresh spins on established marketing tactics.

Since your Fractional CMO benefits from decades of professional experience and the Tribal Power of other Chief Outsiders CMOs, you get a well-researched and fully vetted strategy. That’s so much more than you would expect from a conventional marketing agency.

How to Select Your Fractional CMO

Step 1
Discovery Call

At your convenience, Chief Outsiders will set a time for you to share your unique challenges and opportunities for growth

Step 2
CMO Match

We help match your situation and requirements to one or more fractional CMOs, facilitating your selection to ensure you’ll get the right expertise plus a good cultural fit

Step 3
Statement of Work

We develop a customized statement of work to achieve the desired outcomes with agreed to timeframes and costs

Step 4
Quick Start

Your CMO gets started in days, working month to month, without a long-term commitment

Capitalize on Strategic Marketing Services with a Fractional CMO

Successful implementation of a marketing strategy requires a comprehensive tactical marketing plan and close alignment with your core business growth objectives. But a great vision, even when combined with a solid strategic growth plan, is only as good as your company’s ability to execute the plan.

A Fractional CMO from Chief Outsiders, working as a part-time member of your management team, taps decades of executive management experience and contacts to provide access to just the right resources, getting things done with flawless execution.

Go-To-Market Strategy and Implementation

Your “go-to-market strategy” defines how your company reaches out to the marketplace to persuade and acquire customers. It includes a specific plan for targeting decision-makers and their influencers, defines key messages for each segment, and identifies the channels where they can be reached most effectively.

Your Fractional CMO from Chief Outsiders provides expert advice, direction, and hands-on assistance that gets the message about your product or service delivered efficiently to your specific target audience with maximum impact.

Channel Conflict Management

Channels help your company bring products into the marketplace where purchase decisions are made. But conflicts arise when channel partners struggle with competing priorities and make decisions based on their own best interests. Managing channel conflict requires being intentional and strategic and recognizing and respecting each channel and channel partner’s role and needs.

Your company can rely on a marketing strategist from Chief Outsiders to develop, support and encourage good channel behavior. This includes creating opportunities, as well as training, arming, and incentivizing channel sales teams, and maintaining a level playing field.

New Product Launch Strategy and Implementation

New products have the potential to bring new customers and increased revenue to your business. Developing a strategy for product launches, however, requires knowledge of the target customers, the channels for reaching them, the competitive and overall market environment, and an up to date working knowledge of effective marketing and communications tactics.

A Fractional CMO from Chief Outsiders helps to set goals, define metrics, and establish market penetration tactics that bring your new product to market successfully.

Return on Marketing Investment

The two primary categories of measurement in marketing include one for reporting and accountability to executive management, and another for operational management. The marketing strategist must demonstrate to peers and management that the marketing department is visibly and consistently bringing value to the company.

While senior executives are interested in “brand oriented” goals, they are driven by fiscal success. Marketing must be able to prove its worth by creating a healthy return on investment. A Fractional CMO creates a marketing strategy that builds engagement and drives conversions, thus contributing measurably to the bottom line.

Comparison of Strategic Marketing Service Providers

 

Director
(in house)

Advertising
Agency

Marketing Consulting Firm

Chief
Outsiders

  Salary, Benefits

   

 

  Oversees
  Implementation

   

  Services
  On Demand

 

  Campaign
  Oriented

 

   

  Insightful
  Processes

   

  Executive
  Experience

   

Sometimes

  Executive
  Peer Review

     

  Exec Staff
  Member
  (part time)

      

Chief Outsiders provides part-time strategic marketing consultants with insights on business growth strategy, market positioning strategy and marketing strategy implementation. Check out our Fractional CMO Services for more information.

Easy to Explore - Ask for a Quick Assessment

Also talk to the market strategy specialists at Chief Outsiders about CMO Consulting for Business Growth or Creating a Market Positioning and Differentiation Strategy

Bring Proven Strategic Marketing Results to Your Company

Known for making big things happen, Fractional CMOs from Chief Outsiders have worked on the management teams of over 1,000 growth and mid-sized companies. Now is the time to bring the Instant Talent, Deep Expertise, and Tribal Power of Chief Outsiders marketing professionals to your organization. Contact us at 855-777-2443 to find the perfect Fractional CMO and start accelerating your company’s growth today.