Karen Hayward

Picture of Karen Hayward
Karen Hayward is a Managing Partner and CMO of Chief Outsiders. Karen is a results-oriented marketing, sales and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Karen’s industry marketing awards include a DemandGen Top 10 Award for "Using Sales and Marketing Automation to Fuel Corporate Growth" (2008 - CenterBeam) and a Stevie Finalist recognition for "Best Marketing Department" from the American Business Awards. In 2004, Karen was named a “Selling All-Star” by Selling (a monthly publication of Institutional Investor. She has also been a featured speaker at Interop 2007, On24 Webcast on Lead Farming, and a guest lecturer at USC East Bay. In 2010, Karen was recognized by CRN as one of the "Power 100: The Most Powerful Women of the Channel" for driving top-line revenue growth and revving up CenterBeam's social media program. Karen holds a Bachelor of Commerce degree from Concordia University in Montreal, Quebec, Canada.
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Recent Posts

Revenue Growth is 54% of Exit Value. Is Yours Exit-Ready?

Revenue Growth is 54% of Exit Value. Is Yours Exit-Ready?

Aug 6, 2026, 8:00:33 PM | Posted by Carol Eversen

Executive Takeaways

  • Revenue growth drives 54% of PE value creation and amplifies exit multiples by 30 to 50%.
  • Not all growth looks the same to a buyer. Fragile engines get discounted.
  • A credible revenue story requires documented economics across sales and marketing.
  • Build the engine during the hold period, not before you go to market.

Revenue Growth is 54% of Exit Value. Is Yours Exit-Ready?

Part 2 of our exit readiness series. If you missed Part 1, start here: The Exit Readiness Gap: What PE Buyers See That You Don't.

According to Gain's The Private Equity Value Creation Report: 2025, revenue growth is the largest driver of PE value creation, contributing on average 54% of the total. Margin expansion accounts for 14%. Multiple expansion adds another 32%, but here's what that number obscures: multiple expansion is itself largely driven by revenue growth. Fast-growing companies typically command 30 to 50% higher exit multiples than slower-growing peers. Growth doesn't just add value directly. It amplifies every other value driver in the equation.

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