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PE Value Drivers #12, Unique Perspectives from Todd Markson, Operating Partner for Bain Capital

May 24, 2022 11:34:04 AM | Posted by Slade Kobran

Welcome back to PE Value Drivers.

In this latest issue of PE Value Drivers, I talk with Todd Markson from Bain Capital. Todd is an Operating Partner in Bain’s Tech Opportunities Fund, where he leads value creation efforts across the portfolio and partners with management teams to support their key initiatives. Prior to joining Bain Capital, Todd was CSO & COO at Cengage, a multi-billion-dollar Private Equity backed, global education and technology company, where he led strategy, corporate development, channel, pricing, procurement and supply chain. Before Cengage, Todd was a management strategy consultant in London, Dubai and Boston, most recently as a Senior Principal in the Technology and Private Equity practices of BCG, with a focus on Go-To-Market. Todd’s also been a technology entrepreneur in Silicon Valley, co-founding and successfully exiting education technology and information services companies.

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The Importance of Brand in a Post-M&A Scenario

Mar 16, 2020 1:08:48 PM — Winning the Brand Game Can Supercharge Your M&A Results For acquirers of businesses, either Corporate or Private Equity (PE), it’s not exactly a great time to be buying businesses and placing bets on new frontiers. A recent Price Waterhouse Coopers report found that the uptick in mega-mergers and acquisitions seen in 2019 will continue into the new decade. This means high purchase prices will remain in their stratosphere for the foreseeable future. As a result of high purchase-price multiples and overly ambitious revenue growth plans, the landscape is littered with the remains of deals gone south or sour. In fact, more than half of intended acquisitions fail, and 80 percent fall short of expectations. To protect themselves against failed deals, Corporations and PE have responded to inflated purchase price multiples by doubling down on pre-acquisition and pre-merger due diligence.

3 Keys for Increasing Odds of M&A Success

Feb 17, 2020 10:59:00 AM — Solid due diligence on ALL aspects of the business and a fast start on value creation are needed to reach the end-point of a strong ROI for the investors at exit Recently, I was visiting with a colleague from my days at Waste Management Inc. (WM) reminiscing about a major industry roll-up of which we were a part. Waste Management had decided to create value for shareholders by acquiring and consolidating companies in the very fragmented pest control and lawn care business, creating new national players in the industry. We were part of the acquisition team – several of us having been owners of acquired companies, plus a long-time WM executive. In two years, our team directed the acquisition and consolidation of over 150 companies, resulting in a roll-up of about $200 million in annual home services revenue. The entire consolidation was eventually sold to ServiceMaster, owner of Terminix. Fast forward to current days, when many of the old problems with M&A are the same, but there’s a new twist. In the world of Private Equity, today’s sky-high valuations require making even smarter decisions when buying a company. Solid due diligence on ALL aspects of the business and a fast start on value creation are needed to reach the end-point of a strong ROI for the investors at exit.

Portfolio Company Marketing at the Speed of Now

Oct 28, 2019 4:50:31 PM — Several trends in the private equity landscape demand GPs focus on accelerated growth initiatives to drive returns, which requires an infusion of marketing expertise, says Karen Hayward of Chief Outsiders. Private equity’s long boom is proving to be mixed blessing. According to Prequin, deal making through the third quarter of 2019 is matching that of 2018. GPs are still raising record levels of capital, meaning the competition for deals, reflected in the high price of assets, won’t be subsiding anytime soon. More concerning is that the pace of exits has been slowing, with 2019’s exits looking to fall short of 2018’s numbers, a situation that has yet to dampen LPs enthusiasm for the asset class… yet.

The CMO Download: Sharon Spooler

Oct 18, 2018 6:05:19 PM — As part of an ongoing series at this blog, we’re speaking with fractional CMOs to discuss their philosophy and experiences creating value for their clients. This week, we sat down with Chief Outsiders’ Sharon Spooler. Given the high prices of assets, growth is a top priority for private equity GPs. This has them looking long and hard at marketing tactics, which can feel like the real nuts and bolts of increasing sales, but without a well-informed strategy, there’s no guarantee those tactics will do any good. It’s a lesson that Sharon Spooler learned before joining Chief Outsiders, and that insight-driven marketing is key to how she, and the rest of her firm, view their discipline.

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PE Value Drivers #12, Unique Perspectives from Todd Markson, Operating Partner for Bain Capital

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The Importance of Brand in a Post-M&A Scenario

3 Keys for Increasing Odds of M&A Success

Portfolio Company Marketing at the Speed of Now

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