| Private Equity

Portfolio Company Marketing at the Speed of Now

Oct 28, 2019 4:50:31 PM | Posted by The Chief Outsider

Several trends in the private equity landscape demand GPs focus on accelerated growth initiatives to drive returns, which requires an infusion of marketing expertise, says Karen Hayward of Chief Outsiders.

Private equity’s long boom is proving to be mixed blessing. According to Prequin, deal making through the third quarter of 2019 is matching that of 2018. GPs are still raising record levels of capital, meaning the competition for deals, reflected in the high price of assets, won’t be subsiding anytime soon. More concerning is that the pace of exits has been slowing, with 2019’s exits looking to fall short of 2018’s numbers, a situation that has yet to dampen LPs enthusiasm for the asset class… yet.

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Portfolio Company Marketing Matters: First Things First

Jun 24, 2019 5:12:36 PM — Not every portfolio company needs some brilliant, off-kilter marketing scheme to spur growth. Mid-sized enterprises can see big results from getting the basics right. So we spoke with a Chief Outsiders CMO on how he brings focus and discipline to portfolio companies as fractional CMO. Many small companies can prosper for years without a formal marketing strategy. Eventually though, that organic growth slows, even if their product or service is as good as it ever was. Private equity firms make it their business to find these kind of opportunities, since their expertise and capital can re-ignite that company’s growth engine, and deliver returns to their investors. And a key element to that is the marketing strategy.

Private Equity Blog

Portfolio Company Marketing at the Speed of Now

Several trends in the private equity landscape demand GPs focus on accelerated growth initiatives to drive returns, which requires an infusion of marketing expertise, says Karen Hayward of Chief Outsiders.

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The Next Wave of PE Growth: Using Data to Optimize Emotional Connections

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For the GP: How to Build a Growth Squad

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Portfolio Company Marketing Matters: First Things First

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