Beth Brady Headshot

Beth Brady

CMO
Works with consumer packaged goods, information services and financial services companies to turnaround underperforming business units, drive revenue, and exceed P&L growth targets.

About Beth

A visionary leader with extensive experience in business transformation and turnarounds, Beth revitalizes brands and launches new products, restoring profit growth by increasing volume, margin and market share. A strategic thinker with significant P&L management experience and expertise in marketing, branding, research, and analytics, she develops successful digital strategies and award-winning advertising campaigns. A collaborative leader with 25 years executive marketing experience, Beth has a history of building strong teams and managing through change.

How Beth has Helped Businesses Grow

  • Led global brand launch consolidating multiple brand executions into a single unified purpose driven brand at Principal Financial Group.
  • Increased awareness, consideration and intent to buy developing a more emotionally driven award-winning advertising and marketing campaign that better delivered on the new brand positioning at Principal.
  • Restored profit growth and increased volume, penetration and $ share leading the turnaround effort for the $650 million Progresso Soup business at General Mills.
  • Delivered significant volume and profit increases and grew share from 7% to 28%, overtaking Kellogg’s for category leadership in the Wholesome Snacks business unit at General Mills. Developed highly successful Nature Valley advertising campaign across multiple media vehicles. 
  • Increased margin an average of 5 points per business re-engineering Related Snacks businesses to improve price, revitalize graphics and improve/cost reduce product formulations at Wise Foods.
  • Increased profit at a CAGR of 15% and grew brand share +2.1 points for Mazola Oil, reversing a 10-year trend by developing a new strategic direction at Best Foods.

Executive Marketing Experience

  • Chief Marketing Officer, Principal Financial Group
  • President Nielsen Global Segmentation Solutions, The Nielsen Company
  • Vice president of Marketing, Progresso Soup and Foods/Meals Division, General Mills Inc. (Pillsbury)
  • Vice President of Marketing, Wholesome Snacks, General Mills Inc.
  • Vice President of Marketing, Refrigerated Baked Goods/Frozen Baked Goods, General Mills Inc. (Pillsbury)
  • Director of Marketing, Desserts and Mixes, General Mills Inc. (Pillsbury)
  • Director of Marketing, Related Snacks, Wise Foods Inc.
  • Senior Product Manager, Mazola Oil, Best Foods, CPC International Inc.

Education

  • Masters in Public Policy and Administration, Columbia University
  • BA, Economics and Government, St. Lawrence University

Download Beth's Resume Here

Expertise

Industry Experience
  • Information Services
Specialties
  • Growth Strategy
  • Digital Transformation
  • Brand Strategy/Refresh
Ready for a free consultation? We can help!