Chris Wallner Headshot

Chris Wallner

CMO
Works with technology and financial service companies to drive revenue growth by converting insights into actionable, sustainable strategies, and flawlessly executed solutions.

About Chris

Chris is a Chief Outsiders CMO and accomplished product management, development and e-commerce executive. With a track record of major wins in the technology and financial industry, Chris is recognized for identifying and transforming customer needs into simple, innovative and quickly embraced solutions, tools and resources while delivering proven value to a company. He skillfully builds top performing teams to achieve superior, consistent results that significantly increase profitability.

Work Examples

  • Facilitated a planned 8x increase in profitability (trending 10x over 2017 as of mid-year) working with the CEO and leadership to align projects and marketing organization with strategic objectives and delivering a comprehensive marketing plan at a credit union.
  • Developed critical insights to redefine target customer and focus then built marketing from the ground up, including branding, positioning, messaging, marketing strategy, and marketing plan at a fast-growing software-as-a-service firm. 
  • Optimized marketing across a variety of delivery mechanisms, developed growth marketing strategies and plan, redirected website redesign, and configured sales and marketing automation and content management at a fast-growing staffing firm.
  • Delivered the company digital vision, strategy and 18-month implementation plan and road map heading e-channels at a regional bank. 
  • Led the effort to diversify funding by significantly growing retail store profitability and developing a planned giving program as treasurer and then board president of a $5 million non-profit.  
  • Grew annual fee revenue $3.6 million over three years, instituting annual review to optimize fee income and align value delivered at a regional bank.
  • Transformed a complex and redundant product line into two easy-to-sell, feature-rich products.  First at one of the nation’s largest banks to successfully launch two major products in all states and distribution channels simultaneously.

Published Works

Experience

  • Senior Vice President of Product Management, Strategic Partnerships & Digital Channels, Rabobank, N.A.
  • Senior Vice President of Home Equity Product Management, Wells Fargo & Co.
  • Senior Vice President of Internet Technology, Strategy & Product Management, Bank of America
  • Senior Director of Product Development and Underwriting, iOwn.com (financial technology start-up)

Education

  • Master of Science, University of California at Davis
  • Bachelor of Science, University of California at Davis

References

"It was pleasure working with Chris. He quickly earned the respect of the executive team and, in particular, he worked well with our existing CMO and marketing team. He is a strong leader, listener, problem solver and influencer. He provided methodology for organizational project prioritization, and he worked with our CMO to realign the marketing organization chart, calculate campaign ROIs, prioritize campaigns, and create an enhanced marketing plan. Bravo!"

Annette Zimmerman, President and CEO, PRIMEWAY FCU

"Chris is a great listener who can accurately and quickly synthesize a dynamic group discussion into targeted action items that suit the needs of the team."

Robin Johnson, VP, Rabobank

"Chris is known for leading and motivating diverse, matrixed teams across highly complex organizations."

Pamela Rooney, SVP, Wells Fargo

"Chris is truly an exceptional leader. His business strategy and recommendations are well thought out and acknowledge both opportunities and consequences."

Dianne Kush, Commercial Card Program Manager, Union Bank

"Chris is incredibly strong at breaking down complex problems into smaller, more manageable pieces."

Pedro Ferrer, SVP, Rabobank

"Chris is an outstanding disciplined manager that I have worked with both at Bank of America and Wells Fargo in e-commerce and consumer product management and development roles."

Sean Dowdall, GM and CMO, Landis Communications

"Chris is creative and versatile. In his role as fair lending chief, he created market and customer segmented products and marketing programs, community lending training programs and represented the company in front of the Department of Housing and Urban Development (HUD) several times."

Joel Russo, CEO, M1Marketing

Expertise

Industry Experience Specialties
  • Go-to-Market Strategy
  • Product Innovation
  • Positioning & Messaging
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