Jack Bowen Headshot

Jack Bowen

CMO
Jack is an engaging, roll-up your sleeves leader who draws on 20+ years of C-level marketing leadership and growth experience with significant expertise in data-based, direct-to-customer (B or C) performance-marketing, driving both topline and profitability throughout – acquisition, conversion and sales operations. With significant experience assessing, implementing, and training performance marketing teams.

About Jack Bowen

Jack develops DTC growth and optimized performance solutions for both B2C and B2B customers. Diagnosing complex problems and creating a vision for their solution, Jack is data-driven, and successfully develops and drives the performance of cross-functional, integrated sales and marketing teams. He is energetic, accomplished, well-connected, and results-driven with a proven track record of launching highly successful products and service offerings. He builds zero-based organizations and implements AI and ML-based analytics driving conversion to sales.

How Jack has Helped Businesses Grow

  • Drove 30% improvement in student prospect acquisition quality/efficiency by shifting to a ‘total cost of acquisition’ financial model coupled with successful student propensity modeling at Education Management Corporation.
  • Drove transactional profitability and growth conceiving and establishing a robust data-centric lead acquisition SaaS Solution at Urban Science Applications.
  • Drove over 2,000,000 of GM’s annual retail vehicle sales by leading General Motors’ unified direct and digital marketing, including interactive, online, and traditional database, direct marketing and variable C&I investment.
  • Doubled retail program sales lift at greatly reduced expense by implementing data-driven targeting, implemented via GM’s first-ever customer segmentation strategy and structure.
  • Created over 2,000,000 new customer relationships by launching two new GM card extensions, including check/debit and business cards, at GM Cardmember Services.
  • Reduced lead acquisition expense 17% , eliminating non-performing SEM lead campaigns at Author Solutions.
  • Drove 40% improvement in key performance marketing efficiencies at Harrison College via targeting analytics and landing page differentiation.

Client Resources

Executive Experience

  • CMO, Author Solutions
  • CMO, Harrison College
  • CMO, Academix Direct
  • President of Marketing & Advertising, CMO, Education Management Corporation
  • Consulting Executive, Managing Partner, Acxiom Corporation
  • CMO, Urban Science Applications
  • General Manager, Digital and Direct Marketing, General Motors Corporation
  • General Manager, GM Cardmember Services, General Motors Corporation

Education

  • MS, Systems Management, University of Southern California
  • BS, Engineering, West Point

Download Jack's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Sales/Marketing Automation/MarTech
  • Performance Marketing
  • Marketing Analytics
  • Performance Optimization
Ready for a free consultation? We can help!