Jack Bowen Headshot

Jack Bowen

CMO
Leverages data and analytics to drive profitability and growth for CEOs of D2C & B2B companies. Implementing data-analytics of a company’s current leads, leveraging their historical or short-term results, Jack optimizes performance across the purchase funnel from acquisition to a seamless transition to sales conversion. And then goes back upstream to address acquisition inefficiency. With deep experience in companies large and small and a willingness to roll up his sleeves, and with direct engagements in automotive, education, financial services and affiliate marketing.

About Jack

A global data-driven CMO with product strategy and requirements, leading-edge analytics, SaaS, and consulting experience, Jack develops benchmark growth and optimized performance solutions. Energetic, accomplished, well-connected, and results-driven with a proven track record, he launches highly successful consumer products with full P&L responsibility, builds zero-based organizations and implements AI and ML-based analytics driving conversion to sales. Diagnosing complex problems and creating a vision for their solution, Jack is data-driven, and successfully develops and drives the performance of cross-functional, integrated sales and marketing teams.

How Jack has Helped Businesses Grow

  • Drove 30% improvement in student prospect acquisition quality/efficiency by shifting to a ‘total cost of acquisition’ financial model coupled with successful student propensity modeling at Education Management Corporation.
  • Drove transactional profitability and growth conceiving and establishing a robust data-centric lead acquisition SaaS Solution at Urban Science Applications.
  • Drove over 2,000,000 of GM’s annual retail vehicle sales by leading General Motors’ unified direct and digital marketing, including interactive, online, and traditional database, direct marketing and variable C&I investment.
  • Doubled retail program sales lift at greatly reduced expense by implementing data-driven targeting, implemented via GM’s first-ever customer segmentation strategy and structure.
  • Created over 2,000,000 new customer relationships by launching two new GM card extensions, including check/debit and business cards, at GM Cardmember Services.
  • Reduced lead acquisition expense 17% , eliminating non-performing SEM lead campaigns at Author Solutions.
  • Drove 40% improvement in key performance marketing efficiencies at Harrison College via targeting analytics and landing page differentiation.

Executive Marketing Experience

  • CMO, Author Solutions
  • CMO, Harrison College
  • CMO, Academix Direct
  • President of Marketing & Advertising, CMO, Education Management Corporation
  • Consulting Executive, Managing Partner, Acxiom Corporation
  • CMO, Urban Science Applications
  • General Manager, Digital and Direct Marketing, General Motors Corporation
  • General Manager, GM Cardmember Services, General Motors Corporation

Education

  • MS, Systems Management, University of Southern California
  • BS, Engineering, West Point

Download Jack's Resume Here

Expertise

Industry Experience Specialties
  • Omni-Channel Marketing
  • Sales/Marketing Automation/MarTech
  • Performance Marketing
  • Marketing Analytics
  • Performance Optimization
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