Jeff Larson

About Jeff Larson

Jeff is a senior marketing executive and fractional CMO with a proven track record driving growth for experience-driven and premium brands including Disney Parks & Resorts, Princess Cruises, and Golf Channel. He helps CEOs clarify brand positioning, align strategy and execution, and turn marketing into a consistent driver of business results. Jeff blends consumer insight, brand storytelling, and disciplined execution to move organizations beyond disconnected tactics toward cohesive, brand-led growth. He brings deep experience across hospitality, travel, entertainment, and luxury services.

How Jeff has Helped Businesses Grow

• Led a brand repositioning at Princess Cruises, contributing to the most guests booked in company history in 2023 and a rapid return to full occupancy following the industry restart, despite a 30% increase in North American capacity.
• Delivered record demand growth at Princess Cruises, driving website traffic up 50%, organic search up 119%, and direct traffic up 39%.
• Drove 85% revenue growth at Disneyland Resort over five years, delivering five consecutive years of record revenue and materially improving margins following the Great Recession.
• Led the turnaround of Disney California Adventure Park, increasing attendance 73% at DCA and 23% resort-wide by repositioning the park and launching new, experience-defining attractions.
• Launched GOLFPASS, a direct-to-consumer digital subscription brand at Golf Channel, creating a $12M business and growing subscriptions 30% over legacy membership programs.
• Reversed a three-year decline in GOLFNOW, Golf Channel’s flagship digital platform, generating $10M in incremental revenue through a new digital acquisition and positioning strategy.
• Drove record annual visitation at Filoli and exceeded Holiday season revenue plans by 30% by stepping into hands-on marketing leadership, sharpening media investment decisions, and elevating creative execution.

Executive Experience

• Chief Marketing Officer, SVP Marketing and Brand Strategy, Princess Cruises
• Vice President, Consumer and Business Engagement, Golf Channel
• Vice President, Marketing Strategy & Brand Leadership – Disney Parks and Resorts 
  (22 years, progressive roles across brand strategy, advertising, and global content)

Clients Served

• Pure Inventions — CPG / Wellness
• Timbers Resorts — Luxury Hospitality & Real Estate
• Lighthouse Central Florida — Nonprofit
• Weaver Manufacturing — B2B Manufacturing (Cruise Industry)
• NetJets — Luxury Services / Private Aviation
• Filoli House & Garden — Cultural Attraction & Destination
• RDP Creative — B2B Promotional Products

Education

• MBA, Emphasis in Marketing, University of Minnesota, Carlson School of Management
• BS Degree, Business Administration, University of Minnesota, Carlson School of Management
• Northwestern University, Kellogg School of Management - Digital Marketing Strategies: Data, Automation, AI & Analytics
• Wine & Spirit Education Trust (WSET) - WSET Level 3 Award in Wines
  
  

Download Jeff's Resume Here