Kirk Thompson Headshot

Kirk Thompson

CMO, Los Angeles
Works with hospitality, retail and customer service businesses, to build awareness/frequency, launch products/services/experiences, and accelerate revenue growth.

About Kirk

Kirk is a Chief Outsiders CMO based in Los Angeles, and a seasoned marketing executive and strategic business advisor to hospitality, retail and service-industry businesses. A progressive consumer, B2B and digital marketer, he drives brand, product and service launches and grows market segments and revenue with a focus on retailing, promotion and digital, as well as overall service and experience design, by zeroing in on key segments and their needs.

Work Examples

  • Increased sales and market share among young adults and millennial families at
    IHOP restaurants—up to 50% of all guest visits—by relaunching new menu/foods,
    advertising and social media events, and in-restaurant and digital services.
  • Increased loyalty, visit frequency/sales and retail partner participation, for Westfield Malls—up 25% among shopper moms/families—as a result of digital/social/PR strategies to launch new services, mall amenities, and in-mall programs and events.
  • Grew REVPAR, occupancy and development pipeline, repositioning and relaunching each full-service and luxury Hilton hotel brand, attracting business travelers, women, resort and younger luxury/leisure travelers with media, content and partnerships.
  • Built new product brand business cases and piloted new kids’ beverages and juices, as well as specialty coffees and smoothies for young adults, for The Coca-Cola Company, working closely with McDonald’s in the US, Canada, Europe and Asia.
  • Drove awareness of new stores and loyalty club, relaunching OrangeTwist, a Southern California-based growth-stage body|skin|face spa brand.
  • Enabled next-stage growth resetting business development strategies, media and digital promotion and new business capabilities presentation approach for OnResearch, a Toronto-based research and insights consultancy.

Experience

  • CMO/SVP, Marketing & Culinary, IHOP
  • VP, Marketing, Westfield Malls
  • VP, Global Marketing, Hilton Worldwide
  • Group Director, Innovation; Senior Director, International Marketing, The Coca-Cola Company
  • SVP, Group Account Director, McCann WorldGroup

Education

  • MBA in Marketing, Goizueta Business School at Emory University
  • Bachelor’s degree in Political Science & French, Duke University

Expertise

Industry Experience
  • Retail
  • Consumer Goods
  • Hospitality
Specialties
  • Brand Strategy/Refresh
  • Go-to-Market Strategy
  • Product Innovation
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