William Collins Headshot

William Collins

Partner & CMO
Works with CEOs at E-commerce, Professional Services, Healthcare and SaaS technology companies leading strategic marketing initiatives to drive profitable revenue growth through client acquisition and retention, launching new products and services and geographic expansion across global markets.

About William Collins

William is a growth-oriented business executive with proven success in delivering profitable revenue and transformation for organizations through the art of data-driven decisions, design thinking principles, and organizational alignment. He helps organizations build sales-aligned marketing capabilities, drive revenue growth, and focus on initiatives that deliver quick time to value. His customer-centric approach to marketing leads to better targeting, clearer messaging, and impactful results.

How William has Helped Businesses Grow

  • Drove 20%+ YOY revenue growth for Teknion designing and executing growth marketing strategies. 
  • Launched a SaaS data quality management solution, defining and creating the product positioning, messaging, and go-to-market plan, driving $250K in ARR in the first 3 months.
  • Identified and drove $200 million+ in new digital revenue over 5 years at the Freeman Company as a key driver of strategic initiatives.
  • Delivered 16%+ YOY growth in a $200 million+ e-commerce channel through effective redesign, merchandising, and cross-sell/upsell initiatives.
  • Added over $1 million in top-line revenue to the digital portfolio leading the acquisition of EMEA technology company.
  • Improved provider cash flows by 15-20% through the implementation of revenue cycle management solutions at Heartland Payment Systems. Drove margin growth of 26% YOY with a comprehensive strategy.
  • Generated $19 million in gross margin managing healthcare payments portfolio with $4.4 billion in annual processing volume.

Client Resources

Executive Experience

  • CMO, Teknion Data Solutions
  • VP-Digital Strategy, The Freeman Company
  • President, Digital Works Consulting
  • VP Healthcare Vertical Strategy, Heartland Payment Systems
  • VP, Product Management, Alliance Data
  • VP Sales and Marketing, Atrana Solutions
  • Director of Consumer Marketing & Strategy, Verizon Communications

Clients Served


How William Has Helped Clients Succeed

  • Grew SQLs by over 50% and led integration initiatives on two key global acquisitions.
  • Improved SQLs 3x while reengineering key sales and marketing pipeline processes.
  • Developed and launched a new identity, new brand, and new website for the client leading to key partnership signing to scale their business.
  • Rebuilt marketing and partnership programs resulting in 30% YOY revenue growth.
  • Developed and implemented foundational marketing programs including HubSpot implementation, Messaging & Positioning, high-performing websites, and strategic marketing playbooks for both of their brands resulting in new closed-won revenue.
  • Revamped marketing program to create a sustainable and predictable demand gen program for SaaS HR technology company.
  • Mentored junior marketing talent enabling them to improve skills, marketing EQ and achieve promotions to senior positions.


  • MBA, Baylor University
  • BS, Marketing, Montana State University

Download William's Resume Here


Industry Experience Specialties
  • Digital Marketing
  • Growth Strategy
  • Sales/Marketing Automation/MarTech
  • Demand Generation
  • Go-to-Market Strategy
Ready for a free consultation? We can help!