What’s with all the hype about “Artisan Bagels” by Dunkin' Donuts? Does anyone even know what the word “Artisan” means? In my mind, the word conjures up the idea of goods hand-crafted in small batches. Do the makers of Dunkin' Donuts want us to think its new line of bagels are better tasting because they are made with more passion and care? You bet they do!
A successful small to medium size business often runs the risk of feeling “too comfortable." Even though revenue is coming in, your customers like you, and your sales force is calling on customers regularly, you aren’t seeing the growth you are looking for. This lack of desired growth may be a result of new competitors, new products or services in the market, or that the market itself is growing stagnant.