Chris Davis

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A digital sales executive, Chris builds and leads teams across early-stage startups and established companies, helping them navigate complex markets to unlock new revenue opportunities. His approach is centered on identifying untapped potential, optimizing go-to-market strategies, and fostering collaboration across sales, marketing, and customer success teams. With experience across diverse sectors, including technology, media, and SaaS, Chris drives transformative growth with revenue increases often exceeding 40% YoY, as well as successful acquisitions (4x). With a strong track record of success, he leads companies through pivotal growth phases, from early-stage revenue generation to nine-figure exits.
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Recent Posts

CPG Industry: Is Now the Time to Start Strategizing a Price Increase?

CPG Industry: Is Now the Time to Start Strategizing a Price Increase?

Fri, Apr 3, 2026 | Posted by Evan Eckman

The short answer is yes, and the operators who begin planning now will be the ones who stay in control of their margins. This isn't alarmism. It's a clear look at the cost-structure reality taking shape while much of the industry is still operating with a 2021–2022 mindset.

Executive Takeaways

  • Start planning a price increase now, not when you need one. Waiting until margin pressure forces your hand means you've already lost leverage.
  • Energy and input costs are structurally elevated and not going back down. Brands still operating with a 2021–2022 mindset are walking into margin compression.
  • Renovation and innovation are what make price increases stick. Pairing a price move with product news gives retailers a reason to support it and consumers a reason to stay.

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