Doug Reifschneider

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A dynamic results-oriented, data-driven professional, Douglas drives nationwide growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. With 25+ years of executive marketing experience, he strengthens brand equity with resonating positioning strategies via successful marketing programs and innovative marketing campaigns that boost revenues. An innovative leader with strong team building and collaboration skills, his strategic initiatives generate substantial shareholder and franchisee value, and open new revenue opportunities.
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From Economic Insight to Growth Strategy: What CEOs Should Do Now

From Economic Insight to Growth Strategy: What CEOs Should Do Now

Tue, Aug 26, 2025 | Posted by Pete Hayes

At our most recent CEO Growth Talks, I spoke with Taylor St. Germaine, Senior Economist at ITR Economics. The timing couldn’t have been better — the latest GDP numbers had just been released, and Taylor broke down what they mean for CEOs planning growth.

As always, ITR brought a clear and fact-based perspective. The economy is growing. Consumer spending is strong. And while some industries are facing headwinds, opportunities abound for leaders who are ready to act.

But the real question for CEOs isn’t just what the economy looks like. It’s: how do you prepare your business to grow in this environment — and the one coming next?

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