Joe Grace
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Recent Posts
Seven Steps to Shorten Your Sales Cycle
Thu, Apr 11, 2024 |
Does your company provide customers with expensive business inputs?
Or are you crucial in other ways to your customers’ business success?
Attention CEOs: What is the Real ROI on Social Media?
Wed, May 24, 2017 — Let’s travel to an alternate universe for a moment – one in which your corporate accounting is being handled by a cashier from 7-11; in which your IT is being entrusted to your neighbor’s grandfather, who once re-wired a lamp; and one in which your sales is being handled by a guy wearing a trench coat at the top of the subway steps.
The Solution to Mediocre Marketing? A CMO Leading Multiple Niche Agencies
Thu, Apr 26, 2012 — It sounds like a great idea to turn your business's entire multichannel marketing campaign over to a single large marketing agency, doesn't it? You simply tell the agency, "Here's our target market, this is our brand, here's how we would like to position ourselves. Now go create the content, buy the media and help us grow." And the agency promotes itself as a "full-service" provider capable of handling every detail of your marketing from soup to nuts. So why are the results so frequently lackluster?