Joe Grace

Picture of Joe Grace
With over 20 years experience building Health and Wellness businesses as a senior operating and marketing executive, Joe has pioneered the use multi-channel, direct marketing programs to grow healthcare businesses with the best possible ROIs. His experience includes eHealth, Pharmaceuticals, Health Insurance, OTC drugs, Skincare, Weight Loss Programs, Dietary Supplements and Personal Care Products. As Head of Online Marketing at WebMD, Joe was part of a turnaround team responsible for growing WebMD into the #1 destination for eHealth.
Find me on:

Recent Posts

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Outsider Insights | You Can't Measure AI ROI If You Can't Measure Marketing ROI

Tue, Apr 28, 2026 | Posted by Dawn Werry

Executive Takeaways

  • Most mid-market companies lack the measurement foundation to evaluate AI — or any marketing investment.
  • Hours saved, speed to market, and revenue realized are the three key AI ROI markers — baseline required.
  • AI amplifies what's working. If measurement is broken, AI won't fix it.
  • Real results start with a defined problem and a way to measure it — not the tool.

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Read More