Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Jyotsna Makkar

Jyotsna (Jo) Makkar is a seasoned marketing leader who builds high-impact brands and scalable growth engines that accelerate revenue and market leadership. With a unique ability to blend brand storytelling, data-driven demand generation, and customer-centric innovation, she drives sustained business growth—whether scaling SaaS businesses, revitalizing consumer brands, or leading marketing transformation in global enterprises. Jo specializes in turning Marketing into a predictable revenue driver, crafting sharp value propositions, and designing seamless customer experiences that fuel engagement, conversion, and long-term loyalty. She is known for simplifying complexity, aligning cross-functional teams, and unlocking new growth opportunities in fiercely competitive markets.

Outsider Insights | From Hustle to System: Why More CEOs Are Rebuilding Their Sales Function

Mon, Nov 3, 2025 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this new series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

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The Revenue-Ready Marketing Playbook, Part 4: How a Shared Playbook Across Sales and Marketing Unlocks Value

Fri, May 2, 2025 — This is Part 4 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle. You’ve got a sharp Marketing team. An experienced Sales leader. Solid product-market fit. And yet, the customer experience feels disjointed. Campaigns generate leads that go quiet after handoff. Sales calls start from scratch, even when prospects have engaged with marketing content. Messaging shifts between touchpoints and the onboarding experience doesn’t match what was sold.

The Revenue-Ready Marketing Playbook, Part 3: How Marketing Can Deliver Predictable Outcomes

Fri, May 2, 2025 — This is Part 3 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle. In many boardrooms, the prevailing sentiment is "Marketing is a black box - effective in parts, but it's unclear which parts." That kind of uncertainty is surprisingly common. For many growth-stage businesses, marketing still feels like a gamble. You spend, you hope, you wonder if it worked.

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 — This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle. A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.” That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

Growth Insights for CEOs