Kim Chau

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A trusted leader with over 15 years in B2B technology marketing, Kim leads, recruits, develops, and manages global end-to-end marketing organizations to enable sales and grow business across industries. With proven expertise in scaling complex technology and cloud-centric solutions, she excels in brand management, AR/PR comms, digital/social/web, demand generation, GTM, product marketing, events and account-based marketing, MarTech, partner/alliance ecosystem programs, BDR, sales enablement, and performance analytics.
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Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Wed, Feb 18, 2026 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Executive Takeaways

Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness.
AI-driven buyer research is reshaping vendor visibility before sales engagement begins.
Agentic AI initiatives fail when layered onto unclear processes, weak data, or undefined business problems.
Operational discipline, not technology adoption, determines whether AI becomes a scalable growth lever.

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