Michael Morrison

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As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
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Recent Posts

The Augmented Revenue Engine

The Augmented Revenue Engine

Tue, Aug 18, 2026 | Posted by William Bell

Executive Takeaways

  • Sellers who partner with AI are 3.7x more likely to hit quota.
  • AI doesn't replace sellers. It removes the 75% of work that isn't selling.
  • Win rates climb 30%+ when AI improves every funnel stage, not just one.
  • Waiting doesn't preserve the status quo. It widens the gap to AI-enabled competitors.

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