Michael Morrison

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As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
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Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Outsider Insights | Agentic AI: What CEOs Need to Know Before They Invest

Wed, Feb 18, 2026 | Posted by Dawn Werry

Outsider Insights

Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.

Executive Takeaways

Gen AI assists. Agentic AI acts, and requires a higher level of organizational readiness.
AI-driven buyer research is reshaping vendor visibility before sales engagement begins.
Agentic AI initiatives fail when layered onto unclear processes, weak data, or undefined business problems.
Operational discipline, not technology adoption, determines whether AI becomes a scalable growth lever.

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