Michael Morrison

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As a strategic partner in the development of business strategy, branding, new products, client loyalty, and improved customer experience, Michael works at the enterprise and business unit level to build authentic, compelling brands and drive revenue growth. As a former company president with a history of P&L ownership, he brings a holistic approach to collaborating with sales, legal and compliance, and key stakeholders to deliver solutions that meet the needs of a diverse clientele and their unique audiences. In addition, Michael’s inside-out branding work has been recognized for its impact on employee engagement and operating performance.
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Recent Posts

AI Search is Here – And it’s Reshaping the Buyer Journey

AI Search is Here – And it’s Reshaping the Buyer Journey

Tue, Dec 16, 2025 | Posted by Carol Eversen

Part 1 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive.

Executive Takeaways
Declining web traffic isn’t random - it’s a symptom of changing search behavior.
AI search is already impacting over 25% of user journeys - and growing fast
If you’re not being cited, you’re missing opportunities-period.

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