Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Paul Sparrow

Paul Sparrow is a Managing Partner based in Charleston, South Carolina. He places battle-tested CMOs and CSOs in right-sized client engagements to generate growth strategies that achieve revenue acceleration and profitability. Paul is a business growth expert with over 30 years of strategic development and execution in a variety of industries and organizational settings, including Fortune 50, startups, turnarounds, and emerging growth. He can be reached via email at psparrow@chiefoutsiders.com or at (615) 351-7189.

Quarterly Business Reviews: A CXO guide to Best Practices

Thu, May 16, 2024 | Posted by Yury Larichev

Most companies run regular QBRs (Quarterly Business Reviews). Getting into QBR practice its benefits, like getting your broader team buy-in on your sales and marketing team issues, creating a sense of urgency on important cross-team action items, building a learning culture within your team, sharing new product initiatives in advance, collect and measure customer feedback (or NPS) regularly. Not to mention you get valuable team face time, undistracted by daily sales activities.

Read More

Supercharging Your SWOT: Three Steps to Turning Yours into Actionable Business Impact

Mon, Sep 25, 2017 — I’d like to start this blog by offering my hearty congratulations. Having recently completed your SWOT Analysis — that fundamental exploration of the strengths, weaknesses, opportunities and threats related to your business — and declared it a masterpiece, you now have entered a warm and fuzzy zone known as “After the SWOT.”

Keeping it Real: The Next Four of 10 Reasons Why Your SWOT is Really a SWAG

Mon, Oct 17, 2016 — Let’s keep it real: While myriad technology-driven changes have garnered much of our strategy-related attention and interest over the last several years, the need to evaluate an organization’s fundamental strengths, weaknesses, opportunities, and threats is more important than ever.

Let’s Get Real! Three of 10 Reasons Why Your SWOT is Really a SWAG

Mon, Oct 10, 2016 — I once experienced a recurring dream where I stood at the front of Mrs. Streebeck’s fifth grade class, completely unable to speak. “Where is your homework, Mr. Sparrow?” the teacher asked. The shame and guilt of being unprepared caused my throat to tighten and my vocal chords to freeze. It was horrifying. Never mind that in the nightmare I was also fully exposed—buck naked, as we say in the South—but that’s not the point. Even if tucked away in my subconscious, I’ve always been mortified of being unprepared. Most of you reading this post feel the same way – and that’s why you’re here.

Blending, the “Brady” Way: Six Steps to Post-Merger Harmony

Mon, Mar 28, 2016 — If you grew up in the same era as me, your mission-critical Friday night objective included tuning into “The Brady Bunch,” one of my favorite childhood television shows. Greg and Marsha Brady’s predicaments paled compared to the pickles my siblings and I often found ourselves in -- yet the Brady kids – forced into sibling union by the wedding of Mike and Carol, seemed to navigate American life of the 1960s and 70s with relative ease (despite losing Bobby and Cindy briefly on a Hawaiian island and surviving an ill-fated attempt to form a family band).

Closing the Small to Mid-Sized Company Merger – Is It Too Risky to Ink the Deal?

Thu, Mar 17, 2016 — In our previous post, we lit the fuse on the concept of how a merger or acquisition may be beneficial when swashbuckling one’s way through the uber-competitive marketing landscape of the present. By making it this far, you may have decided that this strategy may be prudent -- especially now that you know when and why you might consider M&A for your company. So let’s now take a look at the downside of such an initiative—the “glass-half-empty scenario.”

< Previous Page

Growth Insights for CEOs