Pete Hayes

Picture of Pete Hayes
Co-Author of #1 Amazon Best Seller "The Growth Gears" and Co-Principal of Chief Outsiders since 2010, Pete Hayes possesses an impressive track record of success in global marketing, promotion, brand development and consulting. He has held executive marketing positions with Fortune 100 companies, managing $50 million budgets, and he has also played key executive management roles in helping startups grow from first steps to over $1 billion in revenue. He enjoys speaking to CEO Peer Boards as well as to Business Schools.
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Recent Posts

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
  • More leads isn't better marketing. Better customers are.
  • If sales and marketing are blaming each other, the CEO hasn't asked the right question.
  • The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

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