Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Sajal Sahay

With 30 years of product marketing, product management, branding, demand generation and executive management experience, Sajal leverages product, distribution, and competitive industry analyses to grow revenue. Drawing on his leadership experience at both large public companies and start-ups world-wide, he orients products and product portfolios to actual demand while maximizing margin. Designing marketing plans, product portfolios, content marketing strategies, and unique value propositions he quickly builds value, thought leadership, and brand presence to accelerate company valuations.

Winning the Fraud and Cybersecurity Race: A Go-to-Market Blueprint for Competitive Edge

Thu, Jun 5, 2025 | Posted by Robin Liebowitz

Fraud and cybercrime have become a systemic, trillion-dollar drag on the global economy—but the fight to turn the curve is more than a market opportunity.

Over the past few years, I have worked alongside cybersecurity and fraud-management teams in government, banking, and payments, and nothing is more satisfying than seeing a new solution stop a romance scam or prevent a pensioner from losing their life savings.

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How SaaS Companies Can Survive Economic Winter

Fri, Jul 22, 2022 — Even as macroeconomic headwinds begin to buffet the worldwide economy, there’s no better time than now to be a SaaS marketer. But there is a better way to be one. A SaaS marketer must be part marketer, product manager, and engineer and understand their markets 100%. And CEOs need to be able to discern someone who is capable of that position.

Developing A Unique Value Proposition

Mon, Jul 11, 2022 — In my previous blog post “Unique Value Propositions And Their Necessity For Success”, I provided examples of value propositions in the Healthcare and Technology industries my teams and I developed. As I noted, “A value proposition must focus on features and benefits that make the product unique, and are sustainable over time. A powerful value proposition lets customers truly understand the value of your company's products and services. It helps your target customers to see how what you offer benefits them, and is their only available option.” In this blog post, we will go through each of the elements of drafting a unique value proposition, whether it is a product or a service that you and your team are providing your customers.

Unique Value Propositions and Their Necessity for Success

Thu, Apr 28, 2022 — Wikipedia defines a value proposition as “the promise that the business will give customers to assure best possible value. The value proposition is a creative statement that depicts the unique selling point. Without this statement marketers lose an opportunity to tell customers why they should pick you over the competition.” In other words, the value proposition is the fundamental reason a customer buys what your company offers.

Growth Insights for CEOs