Slade Kobran

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Slade Kobran is an innovative strategic marketing executive with a proven talent for elevating the visibility, performance and profitability of growth-minded organizations. Kobran achieves these goals through the expert orchestration of branding, lead generation, market development, new product launch, and external and internal communications. He is known for his ability to identify new customer markets, products and revenue streams that generate substantial profit. Kobran’s many hats have included Chief Marketing Officer; Vice President, Strategic Initiatives; Vice President, New Business Development & Marketing Services; and Vice President, Marketing with such market leaders as Infogroup, ADP and Dun & Bradstreet.
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Recent Posts

How to Retain Customers and Develop Brand Advocates - Part 3

How to Retain Customers and Develop Brand Advocates - Part 3

Thu, Oct 10, 2019 | Posted by Paige Chadwick

Part 3 of 3: Winning Retention Marketing Strategies

Retention marketing isn’t meant to replace acquisition marketing, but to work alongside it as part of your growth strategy. The activities associated with retaining customers and/or increasing customer value through re-purchasing or up-selling products and services, is less expensive than acquisition marketing.

While you need both acquisition and retention marketing, you will get a better return from your investment in retention marketing and create customers for life.

In the previous blog post, we discussed how to develop a retention marketing program that specifically addresses the needs of your business. But are there proven retention marketing strategies or tactics that should be considered regardless?

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