Slade Kobran

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Slade Kobran is an innovative strategic marketing executive with a proven talent for elevating the visibility, performance and profitability of growth-minded organizations. Kobran achieves these goals through the expert orchestration of branding, lead generation, market development, new product launch, and external and internal communications. He is known for his ability to identify new customer markets, products and revenue streams that generate substantial profit. Kobran’s many hats have included Chief Marketing Officer; Vice President, Strategic Initiatives; Vice President, New Business Development & Marketing Services; and Vice President, Marketing with such market leaders as Infogroup, ADP and Dun & Bradstreet.
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Recent Posts

Avoiding the “Popcorn-Tin” Syndrome: Three Steps to Strategic Marketing Success

Avoiding the “Popcorn-Tin” Syndrome: Three Steps to Strategic Marketing Success

Thu, May 23, 2019 | Posted by Jeff Greenberg

Tactics without strategy is the noise before defeat.” – Sun Tzu

I had an epiphany about marketing strategy recently—and I’d like to credit it to this quote from the great Sun Tzu, but instead, it happened thanks to a large tin-can of popcorn

Let me explain: I was working with a client that, shall we say, was not focused on strategy, and the head of marketing, shall we also say, was, instead, keenly focused on doing stuff to show their worth. In this “Marketing of Things” mindset, this marketing leader (who shall remain nameless) felt the best marketing ploy du jour was a large can of popcorn. Across the country, clients received multiple varieties of popcorn, along with a note asking for more business. I’m sure plenty of people enjoyed sharing the kernels of this marketing leader’s laborsbut few, if any, made the connection to the company’s servicesand even fewer picked up the phone.

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