Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations (13)

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

Executive Takeaways

95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
That shortlist is increasingly built inside AI platforms your analytics can't see.
AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

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Digital Marketing Mastery: A CEO's Roadmap to Competitive Advantage

Thu, Oct 17, 2024 — In today's digital-driven business landscape, CEOs can no longer afford to take a hands-off approach to their company's marketing efforts. With over 80% of the modern buyer's journey happening online, a solid digital marketing strategy has become critical for driving growth and staying competitive.

Maximizing Returns with AI-Enabled Selling – A Strategic Blueprint

Mon, Oct 14, 2024 — In the first two blogs of this three-part series, we introduced the concept of AI-enabled selling, the need for an integrated strategy, and a framework for mapping the myriad technologies available to the needs of the sales organization. We learned that the adoption of AI-enabled selling—the sophisticated merger of AI technologies with traditional sales processes—has become instrumental in transforming organizational sales approaches. With this foundation in place, we are in a better position to discuss the payback and chart a path forward that aligns with a company’s highest priorities.

Winning the Budgeting Game in Healthcare Marketing, Part One

Thu, Oct 10, 2024 — In today's competitive healthcare landscape, securing and effectively utilizing marketing budgets is crucial for success. However, traditional budgeting methods may not be sufficient today as the industry shifts from sales-heavy to marketing-focused strategies, and a plethora of data and analytics become available to help measure goal attainment. I recently spoke with Scott Alexander from Jairus Marketing about smart budgeting in today’s healthcare industry. We talked about how today’s budgets are complex, data-driven decision-making processes compared to the arbitrary and unscientific budget exercises of the past. Winning the budgeting game in healthcare requires understanding regulatory concerns, operational considerations, and clinical/hospital systems as critical pieces of the value analysis equation.

Mastering Digital Marketing: Key Strategies for SMB Growth

Fri, Oct 4, 2024 — In today's digital-first business landscape, CEOs and business owners of small and medium-sized businesses (SMBs) often find themselves grappling with the complexities of digital marketing. How can you ensure your marketing efforts drive real growth and provide a solid return on investment? In the first of our new Mastering SMB Digital Marketing webinar series, we explore essential digital marketing strategies to drive leads and sustain business growth. Moderated by Sajal Sahay, with marketing experts Carol Eversen and Angela Hill, read about key strategies and insights shared.

Navigating the AI-Enabled Selling Software Landscape

Thu, Oct 3, 2024 — There was a time not so long ago when the tools-of-the-trade for a salesperson were a Rolodex, a landline phone, and a pair of comfortable shoes. Not anymore. Rolodexes of relationships have been replaced by LinkedIn connections, landline phones by synchronized communication streams, and comfortable shoes by online meetings and note takers, all powered by artificial intelligence.

Healthcare Marketing: Getting Your Value Propositions Right, Part 2

Thu, Oct 3, 2024 — My last blog featured highlights from a recent conversation with Jairus Marketing CEO Scott Alexander. This conversation spotlighted the long-reaching benefits of compelling value propositions in healthcare marketing. For the second half of this topic, let’s explore how tailoring value propositions to specific audiences is essential for success in healthcare.

20 AI-Powered Strategies to Supercharge Your SaaS Sales

Wed, Oct 2, 2024 — AI (artificial intelligence) is taking the entire technology sector by storm. And all SaaS vendors are adding AI functionality to their product offerings to stay competitive, as FOMO (Fear of Missing Out) syndrome takes hold. The same is happening in the SaaS industry; smart tools can help your sales and marketing team make better and faster decisions, plan, and craft a better customer service approach. As a SaaS CEO, CSO, or CMO, these solutions will open a whole new set of opportunities for growth, oversight, and measurement that can help you be a more prepared and better-informed leader.

Healthcare Marketing: Getting Your Value Propositions Right

Wed, Sep 25, 2024 — As a healthcare marketing specialist, I know how challenging it can be to articulate your value to your target customers. I often see what people think are effective value propositions, but they're just sales-based marketing buzzwords that require a dictionary, an encyclopedia, or a concordance to understand. I recently spoke with Scott Alexander, CEO of Jairus Marketing, an innovative healthcare marketing firm that tactically helps healthcare companies build brand awareness, market demand, and sales opportunities.

What is AI-Enabled Selling and Why is it Important?

Tue, Sep 24, 2024 — Salesforce’s “State of Sales” report surveyed 5,500 sales professionals earlier this year. Two findings caught my attention. First, sales reps spend only 30% of their time selling during an average week. Second, 81% of sales teams said they are investing in AI. Of those using AI, 41% believe that they have “fully implemented AI.” The remaining 59% range from having no strategy at all, to tinkering with tools.

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