.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
AI Strategy for Financial Services CEOs: Why “Good Enough” is no Longer Enough
AI in financial services has moved from lofty claims about AI's use to being at the center of the growth conversation, shaping how you compete, run, and stay trusted. Margins are under pressure as customers benchmark you against their best digital experiences, whether they are opening a checking account, redeeming loyalty points, disputing a card charge, or seeking hardship help.
The Benefits of a Unified Sales and Marketing Strategy
Mon, Apr 22, 2024 — It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape. Tools like artificial intelligence (AI) and machine learning (ML) provide a level of sophistication, and these tools can help business leaders bridge strategies and tactics across different business units.
Seven Steps to Shorten Your Sales Cycle
Thu, Apr 11, 2024 — Does your company provide customers with expensive business inputs? Or are you crucial in other ways to your customers’ business success?
Artificial Intelligence in Action: Developing Your Company's AI Strategy
Tue, Apr 9, 2024 — In the rapidly evolving domain of technology, developing a strategy for Artificial Intelligence (AI) is becoming crucial for companies looking to leverage the transformative potential of AI. An AI strategy is essential for defining the integration and application of AI technologies within a company's framework, ensuring that such integration is in harmony with the broader business objectives and results in a seamless fusion with existing operational, product, and service sectors. McKinsey reported that "companies that have leading digital and AI capabilities outperform laggards by two to six times to total shareholder returns across every sector analyzed."
Where Pricing and Marketing Strategies Intersect
Thu, Mar 28, 2024 — Back in the day, pricing was a foundational piece of all marketing strategies. When I went to grad school, for example, the four Ps were in vogue – product, price, place, and promotion. At that time, the intersection of pricing and marketing was seen as a given, almost a tautological concept. But as marketing professionals and professors' desire to innovate and differentiate intensified, the traditional 4Ps evolved into new frameworks like the “4Cs”, emphasizing concepts such as customer, cost, convenience, and communication and the "4Es" of experience, exchange, evangelism, and everywhere into the marketing lexicon. And I admit I lapse into momentary shudders when I think of all the as-yet-untapped letters in the alphabet.
Beyond Lead Gen: How CEOs Can Leverage Marketing for Sales Performance
Wed, Mar 27, 2024 — In today's competitive business environment, a highly skilled and empowered sales force is essential for driving revenue growth. However, the effectiveness of sales training alone is limited without consistent support and reinforcement. This is where the collaboration between the sales and marketing departments becomes crucial. It's imperative to recognize that marketing and sales are not isolated functions but interconnected components of the business success equation.
Avoiding Random Acts of Marketing: Five Essential Strategies
Wed, Mar 20, 2024 — Ever wonder why some marketing initiatives crash and burn despite leadership oversight? The culprit often lurks in one fatal flaw: random acts of marketing. In this article, we delve into five indispensable strategies for dodging these missteps and the dire consequences that follow when marketing lacks a solid game plan.
Cybersecurity In The Age Of AI
Tue, Mar 19, 2024 — There is considerable media attention on how Artificial Intelligence (AI) has accelerated in usage and is now permeating all aspects of our lives. Cybersecurity is no exception.
Boost Your Sales with Effective Cross-Sell and Upsell Strategies
Mon, Mar 18, 2024 — In today's highly competitive market, businesses must have a cross-sell and upsell strategy to boost sales and revenue. By offering customers additional or upgraded products or services that complement their original purchase—and presenting them at the right time during the buying process—businesses can take advantage of customer interest and increase the average transaction value.
Phoenix Rising: Reinventing B2B SMBs in the Fires of Disruption
Tue, Mar 5, 2024 — Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Yahoo? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt.