Growth Insights for CEOs

An Executive’s Guide to Using Video to Win Business and Influence Deals

Posted by Jeff Loeb

First in a 3-part series on Growing Revenue in the Digital Age.

Video works. It’s a powerful way to tell stories, position products and engage viewers. Most importantly, video can directly help companies grow revenue, increase pipeline and build awareness.  It appeals to both the rational and emotional ways we make decisions. It’s also a preferred way to consume content. Face it, no one wants to read long whitepapers any more. Mark Zuckerberg, Facebook CEO, recently said “Video is a mega trend, in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.”

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Supercharging Your SWOT, Step Three: Execute for Success

Posted by Paul Sparrow

Welcome to Step No. 3 of 3! By making it here, you have hopefully completed the initial steps to SWOT success. Is your SWOT consolidated? Check. TOWS matrices built? Check.

Now, it’s time to fully activate — or shall we say, execute — your SWOT to propel and grow your business. As you recall, the initial steps of this process have been focused on eliminating the inertia that often follows the SWOT exercise at most companies. You’ve leveraged and defended your strengths, weaknesses, opportunities and threats. You’ve processed them through the TOWS matrix in Step 2 to uncover immediate and actionable changes — mini-strategies that can alter your market position and engage the mechanisms necessary to grow your company’s business.

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Supercharging Your SWOT, Step Two: Activating Your SWOT

Posted by Paul Sparrow

Congratulations! If you’re reading this blog, you’ve mastered the art of collecting the data for your SWOT (strengths/weaknesses/opportunities/threats) analysis, and have grouped similar concepts into manageable chunks of information.

At many enterprises, this is where the SWOT work dies — leaving company executives with a keen understanding of the state of their business, but lacking a clear path to rendering the findings actionable in an effort to foster real change. Think of the Starship Enterprise never returning from years of space exploration — all that knowledge and data stored in the ship’s memory banks and officer logs, yet nobody ever does anything with it.

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Supercharging Your SWOT, Step One: Consolidating Your SWOT

Posted by Paul Sparrow

Conducting your SWOT analysis was fun, wasn’t it?

It allowed you to take a break from working in your business, and allowed you to work on your business — a valuable step back during which you were able to take a breather from the day-to-day grind, and view the big picture of your business with clarity.

No matter how long your SWOT process lasted, undoubtedly, once you got rolling, the information flowed — resulting in a growing cavalcade of lists that characterized your company’s strengths, weaknesses, opportunities and threats.

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CEOs: What’s your Competitor’s Plan to Win?

Posted by Deborah Fell

Part 4 of Creating Sustainability for the Business

“How could she not see this coming?” Look in the mirror. 

Armed with a strategic plan built on the foundation of purpose and stocked with customer insight, it’s now time to look closely at the competition. Learning how your competitors plan to defeat your strategy will fortify your plan to achieve long-term success.

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