Part 3 of Creating Sustainability for the Business
A Sea of Sameness
“So, what do you think of our website?” This was a new client—at my first on-site meeting with the CEO.
“You have great product merchandising, well-written features and benefits. Could use some work on the ecommerce side,” I replied. “What I’m not clear on, though, is this, ‘Who is your customer, and how do you help them?’”