Part 2 of Creating Sustainability for the Business
I often work with CEOs who have created an idea and started a business. They grew sales and needed to hire more people along the way, even managers. Most loved the creative journey of getting the business off the ground.
They started out thriving as an expert in a business function or leading the development of a product or service. Over time, they grappled with the increasing demands of managing a business with many other function or process leaders.
Some have grown the business to the point where they decided to bring in a President to do much of the leading and managing of the business for them. This is the time when answering the question, “What do you stand for?” becomes critical.