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Is Your Contracting Business Growing on Purpose, or on Luck?
Most successful subs know their operations cold. You know your backlog, which jobs are on schedule, where labor is tight, and which estimates are due this week.
Most of you also don’t have a sales department. Business development belongs to the owner and the project managers who are already running projects, so growth work happens in whatever time is left over.
How to Allocate Your Marketing Spend for Maximum Effect
Tue, Dec 19, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 6 In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth. With shrinking resources and an ever-more diverse array of marketing platforms upon which to reach the customer, shooting arrows in the dark is no longer a viable marketing strategy.
Why CPG Companies Will Have to Innovate or...
Wed, Nov 29, 2023 — Challenger brands have nearly doubled the innovation success rate vs. leading brands By: Mike Concannon and Evan Eckman Which business author is famous for the quote “innovate or die”? Peter Drucker, Tom Peters, or Dr. Jack Matson? Answer: All of the above. It was a fundamental business principle for the past century. So why has the collective wisdom of these contemporary business authors seemingly been forgotten by the big CPG companies this century?
5 Things You Should Know Before Spending on Marketing Execution
Thu, Nov 9, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 5 If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey, B2B companies' marketing spending in 2023 increased by only 2.3%. This growth rate is lower than the 3.7% inflation rate, impacting businesses and individuals.
7 KPIs That Should be in Your 2024 Growth Plan
Fri, Nov 3, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 4 For modern-day businesses, establishing measures is not just a good idea – it’s a downright necessity. In fact, a poll of executive leaders found a nearly unanimous agreement that key performance indicators (KPIs) are essential to gauge the pulse of broad business goals.
How to Establish a Strategic Growth Plan and Justify Your Marketing Budget
Wed, Oct 25, 2023 — Accelerating Growth With Strategic Business Planning, Part 3 Post 3 of 7 in a blog series on accelerating growth through strategic business planning. Conditions move fast. Customer expectations shift, competitors adjust, and technology keeps changing how companies reach buyers. So the first question to ask about your growth plan is whether it reflects the year ahead or simply repeats the year behind.
Analyze Your Current Customers to Supercharge Your Annual Business Planning
Thu, Oct 19, 2023 — Accelerating Growth With Strategic Business Planning, Part 2 Post 2 of 7 in a blog series on accelerating growth through strategic business planning. When we ask clients why their customers buy from them, the answers fall into three groups. Some know precisely. Some do not know and say so. And some are confidently, expensively wrong.
Why You Can’t Afford to Cut Your Marketing Investment
Wed, Oct 11, 2023 — Accelerating Growth With Strategic Business Planning, Part 1 Post 1 of 7 in a blog series on accelerating growth through strategic business planning. In our last post, we made the case for why written, cross-functional planning is the first step toward building a growth system rather than just completing an annual exercise. This post gets into what that means for your marketing budget, specifically what to protect, what to cut, and how to make the call without flying blind.
Accelerating Growth With Strategic Business Planning
Tue, Oct 3, 2023 — Introduction: Take Action Now to Plan for Success Introduction to a seven-part blog series on accelerating growth through strategic business planning. The annual planning cycle is starting, which means you are sharpening your pencil, corralling your leadership team, and bracing for the meeting where everyone agrees on the number and disagrees on everything else.
How to Right-Size your Marketing Budget and Get C-Suite Alignment – Part Two
Tue, Jul 7, 2020 — Part Two: Aligning Priorities and Spending with the CEO and CFO Part 1 of this article looked at best practices for determining optimal marketing spending levels. In part 2, we look at how marketing leaders need to align with the CEO and CFO on marketing spending priorities. To help answer this question, I’ve turned to marketing strategy and budget expert Peter Mahoney, CEO of Plannuh, Inc. Peter has decades of experience managing marketing teams, strategy and budgets, including managing a $150M annual budget at Nuance. Peter started Plannuh in 2017 to address the pain and suffering companies experience managing marketing budgets and plans with disconnected tools.