Welcome to Step No. 3 of 3! By making it here, you have hopefully completed the initial steps to SWOT success. Is your SWOT consolidated? Check. TOWS matrices built? Check.
Now, it’s time to fully activate — or shall we say, execute — your SWOT to propel and grow your business. As you recall, the initial steps of this process have been focused on eliminating the inertia that often follows the SWOT exercise at most companies. You’ve leveraged and defended your strengths, weaknesses, opportunities and threats. You’ve processed them through the TOWS matrix in Step 2 to uncover immediate and actionable changes — mini-strategies that can alter your market position and engage the mechanisms necessary to grow your company’s business.