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How to Develop Future C-Suite Leaders: A Guide for Mentoring and Succession Planning
Ambition is the easy part. The real question is whether your company’s future CEO’s, CFOs, COOs, CMO’s and CROs are already growing inside the business long before you need them.
What can Travel/Hospitality/Entertainment CEOs do Right Now?
Tue, Jun 30, 2020 — Industry Specific Advice for Marketing in a Time of Recovery from the Chief Outsider CMOs The following summary encapsulates the highlights of a panel discussion for the Travel/Hospitality/Entertainment industries hosted by Pete Hayes and featuring CMOs Deborah Fell, Adriana Lynch and Aurora Toth. For the full benefit, view the discussion video in its entirety (19 minutes). Short of time? See the discussion highlights (6 minutes). The travel and hospitality industries have been severely impacted by the pandemic but companies are slowly starting to re-open for business. It’s an unprecedented time and one of the major underlying sentiments is fear. How can CEOs and businesses in these market segments address and overcome this concern?
The 7 Rs of Resiliency Programs
Thu, Jun 11, 2020 — The world's best epidemiologists only have models to predict the full depth and breadth of the COVID-19 pandemic, but companies are already feeling the economic fallout. They're scrambling to find the best way to respond, and in many cases, survive, all the while being rightly concerned for the health of their families and communities. It's not easy, and this is no time to pretend otherwise.
3 Ways CEOs are Maximizing Recovery Impact with Least Investment
Thu, May 14, 2020 — As my partner, Art Saxby, is fond of saying, “The best marketing takes no marketing dollars.” What he means is that the stuff that makes marketing work—and work most efficiently—is done before a dollar is spent. After working with nearly 1,000 mid-market CEOs to capture or recover growth, here’s what we’ve learned:
Part 4: How Does Employee Engagement Win the Growth Game?
Mon, May 4, 2020 — Culture Shift Now: Getting the Right Help for the Times Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting Welcome to the fourth blog in our series on the importance of a more engaged culture in fostering growth at your company (if you'd like to read any of the previous posts, they can be found here: Part 1, Part 2, and Part 3). Clearly, a few things have happened in our world since our last blog – namely, the COVID-19 pandemic, and an economic slowdown that has left few businesses untouched, or unscathed. If you have been following our blog series, you may recall that we have been insisting that a carefully crafted culture goes hand and glove with a high effective growth strategy, – making the case for how your leadership shapes the engagement needed for growth. Though the world may have changed – the fundamental principles have not. How you lead your employees now will indelibly reflect upon your cultural and growth mindset. This is now more important than ever.
What can Professional Services CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Professional Services industry, hosted by Art Saxby. Featuring CMOs Paul Sparrow, Mark Coronna and Don Lee. For the full benefit, view the discussion video in its entirety (35 minutes). Short of time? See the discussion highlights (6 minutes).
What can Industrial and Manufacturing CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Industrial Manufacturing industry, hosted by Art Saxby and featuring CMOs Dawn Werry, and Dennis Bailen. For the full benefit, view the discussion video in its entirety (19 minutes). Short of time? See the discussion highlights (6 minutes).
What can Travel and Hospitality CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Hospitality/Travel/Entertainment industry, hosted by Pete Hayes and featuring CMOs Deborah Fell and Adriana Lynch. For the full benefit, view the discussion video in its entirety (17 minutes). Short of time? See the discussion highlights (5 minutes).
What can a Financial Services CEO do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Financial Services industry, hosted by Pete Hayes. Featuring CMOs Rich Smith, Chris Wallner and Bill DeWitt. For the full benefit, view the discussion video in its entirety (12 minutes). Short of time? See the discussion highlights (5 minutes).
Part 3: How Does Employee Engagement Win the Growth Game?
Thu, Feb 20, 2020 — Assessing the Health of Your Culture Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.