Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

The Revenue-Ready Marketing Playbook, Part 4: How a Shared Playbook Across Sales and Marketing Unlocks Value

Fri, May 2, 2025 | Posted by Jyotsna Makkar

This is Part 4 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

You’ve got a sharp Marketing team. An experienced Sales leader. Solid product-market fit. And yet, the customer experience feels disjointed.

Campaigns generate leads that go quiet after handoff. Sales calls start from scratch, even when prospects have engaged with marketing content. Messaging shifts between touchpoints and the onboarding experience doesn’t match what was sold.

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A Bullet Train to Profitable Growth: Four Questions to Ask Now

Mon, Jul 24, 2017 — In Japan, the Shinkansen Bullet Trains have carried more than 10 billion passengers, through one of the most densely populated regions in the world, since 1964. In that 53-year span, there have been ZERO fatal accidents on the railroad. How is this unblemished safety record possible, given the high speed, high stakes environment in which the trains operate?

Profitable, Recurring Revenue Streams - Part 2

Fri, Jul 7, 2017 — Transitioning Your Business Model to Grow Your Business-as-a-Service More and more companies are realizing that transitioning their business to an as-a-Service model is the answer to driving higher growth and more profitable and stable revenue streams. In Part 1 of this article series, you learned how to know if it's time to think about embracing an as-a-Service model.

Profitable, Recurring Revenue Streams

Thu, Jun 15, 2017 — Transitioning Your Business Model to Grow Your Business-as-a-Service If you are the CEO of a company selling products or services to other businesses, you are probably constantly looking for new sources of growth. It’s frustrating when your company is not able to realize its growth potential. Sometimes the issue involves understanding customers or markets better. In other cases it’s about changes to a marketing strategy or execution plan. But sometimes the solution involves changing the core business model of your product or service (or completing a change that you already began).

Driving Toward the Long Game: Is your Business Geared for Lasting Success?

Fri, Jun 9, 2017 — In business, the road to financial success, it can be agreed, isn’t always paved in gold. Whether pocked with potholes, laden with land mines, or strewn with stones, the goal isn’t just to keep all four tires on the highway – instead, it’s to ensure you arrive at the destination. One question that you must continually ask yourself along the way – is your business built to go the distance? Understanding whether you’re playing the long game, or the short game, in business can be the key to weathering the road hazards beneath you, or the storms above.

The CMO is Dead

Wed, Jun 7, 2017 — Long Live the CMO (as a Service)! We all know that the Chief Marketing Office (CMO) role has been under increasing pressure. Average tenures are short (and getting shorter) as CEOs more quickly become impatient when their organizations are not able to achieve their visions for growth. In this era of digital marketing, CMOs are no longer ‘off the hook’ for producing real, measurable results.

3…2…1… We Are “Go” for Product Launch

Wed, Feb 8, 2017 — Part 1 – Gathering Strategic Insights B2B product companies have to move quickly to innovate and release new offerings to remain viable and sustain growth. All too often, B2B companies rely too heavily on their sales channels to launch their products. Because we are always connected to the Internet, your sales prospects have access to a wealth of information making the traditional sales journey less relevant. Your marketing team now has a greater responsibility than ever in driving success of a new product launch.

Is Your Business Planning or “Strategically” Planning?

Mon, Jan 9, 2017 — You might be thinking… “This is the year that my business really focuses on developing the best strategic growth plan.” Then the process starts and the questions surface… Am I developing a strategy or a plan? What’s the difference? If they are different, does my business need both?

A Dog’s Eye View of Marketing: Six Steps To Ensuring Customer Delight

Thu, Dec 29, 2016 — Dogs, it is said, are man’s best friend. Exceedingly loyal, our four-legged canine buddies want to follow us when we walk, doze when we nap, and sometimes plop themselves at our feet when we are busy writing blogs. But, heaven forbid, if we were to slide over to them a bowl of dog food that they found to be appalling, they become quite single-minded. They protest. They turn away. And all that loyalty? Pfft. Out the window.

5 Ways to Drive Business Growth from the Outside

Mon, Dec 12, 2016 — There are two critical elements to achieving your business growth goals: One, you must successfully run your business from the inside. Two, you must monitor the external environment. While most CEOs know the inner workings of their businesses, they are less in touch with the outside factors that affect it. Case in point: In a recent webinar I hosted, “External Factors that Stall Growth and How to Combat Them,” I asked participants, “Do you have a system to identify and monitor external factors that affect your business?” One-hundred percent of participants responded, “No, but I do want to create a system.” The presentation then focused on helping to identify the external factors businesses should be monitoring and how to monitor them.

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