Growth Insights for CEOs

Maximize Your Growth Potential by Supercharging Your Learning Agility

Posted by Brian Ricci

Imagine how much more money your company could make if you never made the same mistake twice. How much more successful would you be if you could quickly course correct every time a plan went awry? What new growth initiatives could you pursue with expanded capabilities? How much would your productivity increase if you could improve your ability to attract and retain top talent? 

Supercharging your company’s learning agility can drive material improvement in each of these areas. It will also enable your company to maximize its growth potential. Learning agility is the willingness and ability to learn from experience and insight, then leverage that learning to perform better. While companies have always needed to learn and adapt to be successful, changes in technology, consumer preferences, and political and economic forces make it difficult for them to keep their growth plans on course. Access to data and emerging technology has weakened industry barriers to entry, while simultaneously leveling the playing field for competitors. In today’s complex business environment, companies that learn and adapt will be the most successful.

Read More

CEOs, Are You Confident in Your Marketing Team’s Ability to Drive Growth?

Posted by Brian Ricci

While most mid-sized companies have invested in dedicated, in-house marketing teams, many executives are not pleased with the return on investment. A survey conducted by The Fournaise Marketing Group revealed that 73 percent of CEOs believe their marketing team is not capable of generating enough growth. An astonishing 80 percent of the CEOs polled don’t trust their marketing teams. There is widespread concern that the marketing function is unable to deliver a positive ROI for the department’s spending. CEOs also doubt marketing’s ability to use data to make informed decisions. You may have some of the same concerns for your marketing organization.

Much has changed in marketing over the last several years, but its core purpose has stayed the same. The American Marketing Association defines marketing as the “activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Despite the challenges of an ambiguous and rapidly evolving business landscape, marketers must drive growth and prove their value to their company. This can be accomplished by focusing on marketing’s core responsibility: delivering value to customers and stakeholders.

Read More

Some Businesses Matter More Than Others

Posted by Tom McCrary

Think about your favorite businesses - the ones you frequent during free time when the choice is yours, the handful you consider partnering with and those you enjoy hearing from on email.

What is it about these particular businesses that resonates with you?  What do they do that strikes you in a positive way and brings you back again and again?  What differentiates them from others you might choose?  Why specifically do these businesses matter to you?

Read More

Profitable, Recurring Revenue Streams – Part 4

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

More and more companies are realizing that transitioning their businesses to as-a-Service models is the answer to driving higher growth, more profitable, and stable revenue streams. Welcome to the fourth and final part of this series:

  • In Part 1 of this series, you learned how to know if it's time to think about embracing an as-a-Service model
  • In Part 2 we dove deeper into what an as-a-Service model is and discovered how ready your company is to transition to one
  • In Part 3 we touched on how to define strategic goals, position, and create a go-to-market plan that is most relevant to an as-a-Service offering.

If you haven’t read the previous parts, you might want to take a quick look before returning here.

In this installment, we will discuss the key metrics to track and capabilities to nurture to ensure you execute this transition successfully – along with a few tips and tricks I have learned (often the hard way) over the years.

Read More

Profitable, Recurring Revenue Streams - Part 3

Posted by The Chief Outsider

Transitioning Your Business Model to Grow Your Business-as-a-Service

More and more companies are realizing that transitioning their business to an as-a-Service model is the answer to driving higher growth, more profitable, and stable revenue streams. In Part 1 of this series, you learned how to know if it's time to think about embracing an as-a-Service model. In Part 2 we dove deeper into what an as-a-Service model is and discovered how ready your company is to transition to one.

Read More

Receive New Insights Automatically

Connect With Us

Popular Posts

The Growth Gearstm

Because the best run companies often have the hardest time growing. Check out our Amazon bestseller and download a FREE sample!

Book-Mockup_02-transp