Wed, Jun 5, 2013 — What is "Quid Pro Quo? Wikipedia defines it as an exchange of goods or services, where one transfer is contingent upon the other. Phrases with similar meaning include: "give and take", "tit for tat", and "you scratch my back, and I'll scratch yours." Recently, I have been involved in several discussions with CEOs on charging for their goods and services. The discussions weren’t concerning the actual price for the services, but the ultimate cost between the buyer and the seller. Let’s share some examples. (with the names changed to protect the innocent or, in some of these cases, guilty parties) The Stories One CEO—I will call him Joe—runs an executive consulting firm. He had a problem with a leak in his house. He needed immediate help and called one of his clients Sam, who is the owner of a construction company. Sam immediately sent someone out to fix the leak but didn’t send Joe a bill. When Joe asked him about it, Sam responded, “No problem. You’re a friend. Don’t worry about it.” Adele owns a restaurant in town. Bill, an influential colleague held several events there but has been ignoring the bills Adele has sent. The amounts are significant. Adele is worried about pressing Bill too hard as he could possibly react strongly and hurt her restaurant business. Bill has been referring business to her. Tim is the CEO of a local accounting firm. The firm needed a new website. He contacted Rachel who owns a website design firm, and they discussed a cost-effective approach to building the site. They decided to exchange professional services rather than money, so he is now taking care of her accounting and she is taking care of his website. Any of these sound familiar? Have you encountered any similar situations? For a another perspective on this, read this legal blog.