Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Part 3: How Does Employee Engagement Win the Growth Game?

Thu, Feb 20, 2020 | Posted by Marc Umscheid

Assessing the Health of Your Culture

Co-Authored by Marc Umscheid, CMO, Chief Outsiders and Kristin Anderson, Partner, LeadQuest Consulting

In our first two blogs (Part one and Part two) on the subject of corporate culture, we have been making the case for the importance of a serious, top-down effort to ensure your company is united around a single vision -- and that your corporate culture is working for you, not against you. We’ve seen how such a CEO-led commitment can lead to riches beyond your wildest dreams (or, at least, measurably better performance), and we’ve heard directly from one CEO who grappled with the effects of a toxic culture before his personal involvement – and a committed effort -- restored balance across his organization.

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A Christmas Carol: Mr. Fezziwig’s Lessons for Management and Marketing

Tue, Dec 20, 2016 — Charles Dickens’ “A Christmas Carol” is a much-loved staple of the holiday season, and a personal favorite of mine from one of my favorite authors. Presented for the first time in 1843 to wide acclaim and commercial success, the short novel or one of its many adaptations still entertains millions all over the world over a wide variety of media. It’s easy to see why. The story’s message of forgiveness, generosity, hope and redemption resonates with people of many backgrounds and traditions. To this day, it possesses life – and business – lessons that are every bit as relevant as they were in Victorian England.

It Just Got Real: The Final 3 of 10 Reasons Why Your SWOT is a SWAG – and How to Activate It

Thu, Nov 3, 2016 — Congratulations – you found a way to hang on, childhood stories and all, through seven of the 10 reasons why your SWOT analysis is really a SWAG! Give yourself a high five while reexamining the SWOT process and what it means to your business. You’re almost ready to reengage and take action. This is very important, because you must ACTIVATE the SWOT to complete the mission.

Keeping it Real: The Next Four of 10 Reasons Why Your SWOT is Really a SWAG

Mon, Oct 17, 2016 — Let’s keep it real: While myriad technology-driven changes have garnered much of our strategy-related attention and interest over the last several years, the need to evaluate an organization’s fundamental strengths, weaknesses, opportunities, and threats is more important than ever.

Let’s Get Real! Three of 10 Reasons Why Your SWOT is Really a SWAG

Mon, Oct 10, 2016 — I once experienced a recurring dream where I stood at the front of Mrs. Streebeck’s fifth grade class, completely unable to speak. “Where is your homework, Mr. Sparrow?” the teacher asked. The shame and guilt of being unprepared caused my throat to tighten and my vocal chords to freeze. It was horrifying. Never mind that in the nightmare I was also fully exposed—buck naked, as we say in the South—but that’s not the point. Even if tucked away in my subconscious, I’ve always been mortified of being unprepared. Most of you reading this post feel the same way – and that’s why you’re here.

Growth Insights for CEOs

Part 3: How Does Employee Engagement Win the Growth Game?

Assessing the Health of Your Culture

Recent Posts

A Christmas Carol: Mr. Fezziwig’s Lessons for Management and Marketing

It Just Got Real: The Final 3 of 10 Reasons Why Your SWOT is a SWAG – and How to Activate It

Keeping it Real: The Next Four of 10 Reasons Why Your SWOT is Really a SWAG

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Let’s Get Real! Three of 10 Reasons Why Your SWOT is Really a SWAG

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